Module 11: Case Study

Effectively Marketing Yourself for Career Success Module Eleven: Branding Personality Traits
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Transcript

William knew that he had a good brand, but he was having difficulty establishing his reputation. He used all of the tried and true methods to get attention, including cold calling, email blasts, blogs and social media. His brand just never seem to stand out. William decided that he needed to do something outrageous. He chose to give away the product free at advertised times throughout the week. By the end of the week, discussions about his product began to increase online.

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