Module Two, defining yourself part one. You are in control of your personal brand if you choose to be, when establishing your brand it is essential that you define yourself. Remember that perception is reality. So it is essential that you are carefully cultivate your image. When you take the time to define yourself and present this definition to the public, you will reap the benefits that come with taking control of your personal branding. If you don't, they will.
It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participated in it or not. If you do not take the time to brand yourself The market will brand you and it may not do it favorably. Customers can bring negative attention to a company or individual and attention can easily escalate to the court of public opinion. For example, the video united breaks guitars brought negative attention to United Airlines. Without personal branding and active intervention, the damage to the brand name could have been beyond repair.
Taking control of personal branding is necessary to manage your public reputation. Brand mantra. Brand mantras are short, but they are powerful. This short phrase and statement may only be two three to five words but these words Find your brand. A mantra must explore the brand's points of difference or how the brand is unique along with what the company represents. For an example, take a look at Nike authentic, athletic performance.
In order to create a brand mantra, you must first identify what sets your brand apart and lists your points of difference. Once the points of difference are identified, you must create a mantra that is simple communicates and inspires. Simple, the metro should be short and to the point communicate. The mantra should be define the purpose of the brand and what is unique about it. inspire the mantra should be significant. Be real.
People are attracted to genuine people. The key to personal branding is to make it personal. Communicating drive facts will not impress most people. Your brand must have personality. Develop a persona that attracts people, share ideas, implement humor, and make connections with people. Having an online presence makes sharing your persona much easier.
When you are developing your persona, remember to be real. You are under no obligation to share personal details about yourself. But everything that you do share must be genuine. Never make up facts, statistics or tell lies. Facts checking has become easier than ever and lies will do nothing to improve your brand's reputation. SWOT analysis in defining yourself it is helpful to perform a SWOT analysis by identifying your strengths, weaknesses, opportunities and threats, you will be able to define your brand and understand what you have to offer.
You will also identify areas that need improvement strengths. strengths are internal characteristics that create a competitive advantage. For an example accounting skills will be strengths, weaknesses, internal weaknesses that need to be improved. This organization will be an example of a weakness, opportunities. Opportunities are external. There are always opportunities for you to take advantage in the marketplace.
Education would have been an example of an opportunity threats. external threats cannot be controlled, but they may be addressed in your opportunities. competition with a more relevant skill set is a threat A SWOT analysis will be unique to each person or business. taking a moment to honestly assess your situation will allow you to complete a personal SWOT analysis.