Module five, personal and professional influences. You are constantly presenting your brand to other people, both in your personal and professional life. It is important that you understand how your personal brand and your professional brand reflect each other. When you are able to integrate them successfully, you will be able to use your brand to further your personal and professional life. corporate and personal integration. It is easy to believe that your personal life is completely separate from your professional life.

Your personal brand, however, were intersect with your corporate brand, and the values of each need to reflect each other. Consider how the reputations of professionals are ruined by personal scandals. If your personal brand conflicts with your professional distress for both your personal and professional brand will develop While you should try to integrate your personal professional brands at all times, you must be particularly careful in certain situations. behavior at public events, for an example needs to reflect your brand. Additionally, you should exercise restraint when using social media. No matter your privacy settings, nothing online is private.

What you say on your personal Twitter account needs to be positively reflect your company's brand and your personal brand. If you must vent your frustrations do so in a private setting that will not reflect poorly on you. They will influence each other. Your personal and professional brands will influence each other. We are used to stories of a personal brand affects any professional brand. There are however ways that your professional brand will influence your personal brand.

While we are customed to stories of negative influence, it is important to remember that the influence may also be positive. For an example, a CEO who performs a charitable act at work would influence his personal brand. People would view the personal brand in a positive light, and you must be mindful of how each brand will draw influences from the other. be professional. When developing your personal and professional brand, it is important that you exhibit professionalism. Be a professional both in and out of the office.

In order to behave professionally, you need to define professional behavior. Not everyone defines professionalism the same way. Some people are more rigid in their views and others are more relaxed. There are however, a few different ways to behave professionally. that most people would agree are professional, professional behavior. Be dependable?

Be competent in your work. act with honesty and integrity. treat everyone with respect the positive example. This is not inclusive, but it is a good starting point. By behaving professionally in your personal and professional life, you will help create a brand that is respected. build rapport.

Part of the personal branding requires building a rapport. When you build a rapport with people, you have the chance to develop a cross promotion between your personal and professional life. That will lead to opportunities as you show your brand to potential employers, employees and customers. How to build a rapport consider your appearance. dress professionally. Find mutual interests.

Discover common ground, exhibit honesty. Be truthful in your interactions. show empathy, connect with people on an emotional level.