Module 6: Video Lesson

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Transcript

Module six, sharpening your brand. There are many ways that you can sharpen your brand. By using the tools available to you, you have the opportunity to strengthen your brand and its influence over others. For an example, you should take advantage of the opportunity to share ideas and influence others by blogging. By being transparent and authentic in your communication you will attract people to you and to your brand. blogging.

Blogging is an excellent way to draw people to your brand when it is done correctly. Unfortunately, you can repel people when you blog incorrectly. If you choose the blog, you must write about your passion. This passion will translate to your audience. In order for your personal brand to develop with your blog, you need to provide your biography and anonymous blog will do little to increase your reputation online. How to blog.

Make a clear point. Only blog if you have something to share. be thorough. proofread your posts for accuracy and grammar. Update consistently. Update your blog on a regular basis.

Blog should not be created on a whim. They were acquired time and effort, but they are worth the investment. being authentic is the key. Regardless of how you choose to portray your brand, being authentic is the key. It is not easy to fake being authentic. People are becoming more savvy at identifying people who are authentic and they are drawn to it.

Well becoming authentic might seem like an easy message to convey. Many people fail to be authentic in their brands. There are specific actions you must take to improve becoming authentic. Honesty. being authentic requires being honest about your values and ideas. Promote causes.

Becoming authentic requires an action, supporting charities and causes that align with your values. Show your commitment to your values. Show consistency. Back up your words with your actions at every opportunity and do not deviate from your core message. transparency, being transparent is a difficult task for most people. Transparency requires living your life and conducting your business in the open.

Secrecy will cause people to become suspicious suspicion leads to misinformation. If you do not tell people the truth, they will create stories to explain what they do not know. Transparency does not require you to share every intimate detail of your life. But it does demand you to be open and honest. transparency. be transparent in business finances, to a point be transparent in your communication.

Avoid double top. Share your personal life to the point be transparent in your business decisions. When you are transparent with your personal and professional brand, you gain the trust of your audience. Networking. Networking is a necessary aspect of any brand. As the saying goes, it is who you No.

This is particularly true when you are developing your brand. Networking can be a great boost to your brand when done correctly. When it is not done correctly, it can be a waste of time. There are a few steps you can take to help develop your networking skills. Meet people. Take advantage of networking opportunities to meet new people.

Do not stay exclusively within your social circle. Collaborate, work with others to showcase your skills. Develop an elevator speech. An elevator speech is a brief introduction of 30 seconds to a minute. You need to include your name, qualifications and how you can be useful

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