Case study on different types of fibers and McCain and MVPs. And other process. So this is a story of a company called Woody's en or which later became to God. It was, it was founded by a person called David in 1990s in USA. So what it does it it was a developed Civic Platform where the people's can register and become a registered voter, online for social networking and other people's. So they would they would be able to, so that was the idea and that there has to be a registered voter to become part of the network.

So the idea was to develop a social network where they can interact with each other and then that, that the government also can understand what the people are talking about because they are registered voters, how the political sentiment is working in the country. So he developed a prototype and then there was initial registration But our decisions were not very exciting. So for his model, he was focusing on registrations. activations. Retention means activation as a registered user as registered voter retention means they have to come back to the platform and do the social interaction reference means they have to refer to use of this platform to their friends. So initial MVP was where cohort analysis was run.

So registrations were only 5% 55% activities were only 70% and that there was no retention to referral. So he got he got a customer feedback and then he optimize his product. After optimizing the product. He developed the messaging factor and then change the UI. So initial after that optimization, the registrations improved slightly. activations improved drastically retention Was there some reference was there, but it was still not clicking.

There was no revenue, the retention revenue was very low, because he was He got from the customer feedback was why they should come back to the platform, there was nothing happening on the platform. Retention level was very low. So what he did at that point of time is zoom into the product. And instead of focusing on the social programming, what he believed he did was changed into a program, which is for fundraising or cause building. So were the persons who subscribe to the pay a transactional fee to use the system, generate any costs for for fundraising for submitting to the government for social cause. So they were able to sign on the platform.

And that platform was able to be printed to submit to Congress. So that was one way of doing the generating the business so that way, it was able to generate a lot of registrations, a lot of activations. Retention was higher, revenue was higher, very higher, but revenue was made low. So there was an there was no lifetime value for a very specific reason that it was a foundational basis. So instead of reffering, on relying on social activities, social activists who are ready to pay the customer, David thought of making it b2b. But no, he got the intent from the companies.

But when he developed the program, he spent the money and we want he wanted to actually sell the product. The custom companies backed out so he was left with nothing. So his hypothesis that companies will use the platform to for their, for their social costs. It was not, not successful. So what he did next was he developed the program, he changed the program into that anybody he learned from the Google AdWords where he allowed anybody to use the system with just a credit card, so they could use for funding they could use for any other Cause whatever it may be, just to get the people's idea about their their costs, since they were still registered users, it was very successful because it was it carried a very high rate among the state officials on anything. So anybody who wanted to raise a cost could pay the money.

And that way the recession will rate was even the restoration rate and Activision didn't improve much the revenue improved drastically, because he was charging 0.2 cents per message and messages were validated message. So it was able to generate a new customer segment new business revenue for them. So the proud the platform was called to govt so which was a very successful way of doing the business. So this is one case study which explains about the minimum viable product and in how the customer feedback into the optimization then from optimization even if the product is not working, you You zoom into the specific feature, if the specific feature is not able to sustain the business, you zoom in to another customer segment. And then after the particular before the piloting his program was application with the app, rather than he instead of doing that he changed the program to a web based system so that anybody could use it instead of application he changed it to as a platform.

So that was another change that he did in his platform. So that that made his business successful.