So in this section, we're going to talk about referrals and how to generate referrals. I mean, earlier in the series, I talked about the importance of retention and loyalty and things. And that's all great. And it's all great to keep your customers for longer and have really loyal customers. But it's what's even better is if you can get build your loyalty to that point where your customers actually advocating for you, and they're actually actively referring other businesses or other customers to you. But the challenge with that, is that when you investigate about what people are doing to generate referrals, even though they might say that referrals are really important to them, more often than not, you find out they're actually they're not doing very much about it.

So what I'm saying is that if you want to generate referrals, we have to do some really simple things. And this is you know, simple things, which is almost similar to what my mother told, told me when I was a child, which is I think similar to what most moms tell most children when they when they're growing up. And that is this, if you don't ask, and you don't get, it's as simple as that, ladies and gentlemen, it's as simple as if you want more referrals. Sometimes you just have to ask for them. You just have to get in front of your customers and say, Can you help us? Who do you know?

Can you introduce us those sort of things. But at the same time, I think you probably need to kind of think about as well as rather than just asking, sometimes you might need to kind of give something back to your customers in order to receive. So if you want to go and generate more referrals, if you want to build up the loyalty and advocacy that your customers have for you and your business, I'd advocate you just do some simple things. The first thing I would say is just go and ask.