Hello, and welcome back to this core seven ways to magnetize your ideal client. I'm so excited that you've enrolled on this course. And I guarantee that over the next seven lessons and modules, you're going to get some real clarity, get some things that you can implement in your business to start to amp up your lead generation. Now we're here today on lesson one. And we're going to be delving deep and looking at why attracting your ideal client is actually down to you. So, I hope you've had a chance to go through the notebook, and you're ready to start moving forward.

Or you can actually have the notebook open and start to work your way through it as we go through these slides. So for those of you that don't know me, my name is Charlotte. I'm one of the cofounders of the platform one less Jessica net, which I run alongside grace that you will see in lesson two tomorrow. So I'm a business coach and mentor I have over a decade's worth of experience in business, from bricks and mortar to online business to traditional businesses. So I have a wealth of knowledge of what it takes, and how to really attract your ideal clients. So very excited to share these knowledges with you.

So the goal for today's session is to ensure that you understand the importance of a brand that you you, especially when you're building an online business is what is going to attract your ideal clients and customers, whether it be product based or service space, why attracting your ideal client, it starts with you and why you actually need to get crystal clear, we can often get so wrapped up with starting our businesses that we forget these fundamental foundation parts, and then we wonder where the clients are. The goal today is also for you to understand how important the foundation is. And you know, as I said, sometimes we can skip ahead But getting this right is a key to magnetize in your ideal client. And I know that is what all of you want here. So when we look at tracks, not ideal clients, we have to understand that connection is the key in a crowded online space, which it is.

But it doesn't mean that you have any less risk of creating success, what is going to differentiate you and get you magnetizing, your ideal client is being able to create a really strong authentic connection with your clients. So today's session, we're going to be looking at how you can connect with your clients. And also it's going to be really important that you understand how you connect with yourself, so you know who you are. So you can connect with your ideal clients in an authentic true way. Now, what I want to look at is how to connect online. So many of you may be just thinking okay, I know going to throw some ads I'm going to face in some marketing, and I'm going to get my ideal clients.

But in order for you to get the clients that you want to magnetize, you know, we are building businesses because we want to work with the people that we want to work with. We want the customers to have our products that are going to truly enjoy them. So it starts with getting vulnerable. And by vulnerable, it doesn't mean that you need to display every piece of your life history out there. But getting as vulnerable as you can with your brand with who you are. So people know that you're actually a real person.

People these days are buying brands, which is why I say many of the larger corporate brands are using influencers are using people that come across as authentic, that are vulnerable. They're showing who they are because they have power over that audience. They're able to influence the buy in purchases. So you need to start to understand about why It's important to be vulnerable. And at first, the Yes, this can be scary, but it just means it just takes practice. And it just takes understanding exactly who you are and knowing that your stories are really there to serve you and to help you attract your ideal clients.

It also means being authentic. So connecting with your ideal clients online and magnetizing them means that you have to be yourself there's no room for fakeness so I know many of you will have heard in the online realm of things, you know, fake it till you make it by absolutely do not endorse this at all. Because one faking it takes a lot of energy and to the more authentic you are means the more you can magnetize your ideal client or customers to you because they are cutting out all the BS and they're able to understand who you are, what your brand is about and how you can serve them. So get used to being open As I said, you don't have to be an open book, there's some things that should remain private. But this is how you're going to create those deeper connections online, and how you're going to really magnetize your ideal client.

So this section, what we're going to look at now is really about getting clear on your client. So many customers or clients that we work with in the capacity of helping them grow their business. I will say to them, you know, who is your ideal client? Do you understand them? They say, yeah, yeah, yeah, we get a bit deeper, and they actually haven't taken the time to understand who that ideal client is. And when you don't get this way, it means your marketing is mismatch, it's not able to connect, and then you end up with the problem, which is why you've probably enrolled on this course, as the thinking where are my leads?

Why can't I generate them is because you've not being clear on your ideal client from the beginning and that you've not been able to connect with them in a consistent way. So what we're going to look at starting, and it's very integral to your branding, which we'll talk about later on in the week as well. But also for you, as you build brand you is understanding what you stand for. Now, why this is so important is because your brand, your company has to be able to be able to be picked out in the marketplace, amongst all that noise. And people need to know who you are. So it's about getting strong in yourself and understanding these are the things that I stand for.

And these are the things that I stand against. And then clearly, you know, embedding this into your communication, how your brand is put out there. And this is what's going to start to magnetize your eyes. Okay, and this is what this course is about and getting either clients and customers, but they only come when you're crystal clear, and there's no sitting on the fence. I want you to work through the workbook. Understand as well, who you when I mean, who you stand what you stand for?

So are you an ethical company? Are you you know, a green company? Are you a company that's there for the working class? Are you a luxury company? Do you stand for, you know, these sorts of things? And what do you stand against as always as important as well as say, perhaps you stand against domestic violence, perhaps you stand against political and political matters as well be, be happy and bold and confident what you stand for and what you stand against.

And this will be the key to bringing the clients in on a consistent realm. So how are you going to connect with your ideal client? This is the question when you start to understand your ideal clients in a much deeper way. The content that you put out there online will help you connect with your ideal client. So there are some key questions. That is willing to spend time doing and every new client that we take on, we actually have a dedicated time to go through this in an in depth way.

So I really encourage you guys, as you're going through lesson number one, to take the time out, get your pen, get your workbook and expand further if you need to. Now, it's important that you start to think back to it, okay? And if you are very far removed from who they were, then go out and test the market, speak to them, you know, go into forums, go into groups, and understand and ask the question, what are their fears? You know, what is keeping them scared? What are their goals and their aspirations? What are their dreams?

Getting this information? This solid information, as I said, is going to determine if you're going to be able to convert with your marketing or not, because often we hit the mark when we don't understand these things about our ideal client, understanding what's keeping them up at night. So in any business and any business to be successful, you have to get clear on the solution that you are solving. And once you understand your clients, customers fears, you know what they need help with. And then you can communicate that you are the person, your product, your brand, your service is a person to solve that solution they will buy from you. But what often happens is we're not clear on the solution we're solving for our clients.

We aren't able to articulate it in a quick succinct way. And that's one of the key things in there helping magnetize your client that they can come to you and say, yes, no, that person can solve my problem. Here's my credit card. I'm willing to pay for this as well. So understand these things and you'll be able to connect with them online and offline. So start to think about their belief systems, where are they in the trail?

Many people, if they're purchasing something, they purchase it because based on emotion, not on logic. So if you think back to all the purchases you had, they have been based on emotion in some form, you didn't need many of the things if you're in your home. So if you're sitting in your room right now, look around at the abundance of stuff and many of the stuff that is there, you actually don't need but you as purchased on emotion. And that's because someone was able to communicate to you that you had a problem and that they were you purchasing the item was going to solve it in some way. And there was a belief system that you went through, and I was able to tap in to and they was able to help you convert that sale. So I hope that makes sense.

And that happened because they got clear on their messaging and this is what you need to do with your business. Whatever your product or service may be. Get clear with your messaging. And we talked about this and why it's so important because customers will walk away if they're confused. If you're not clear on your solution yourself and your ideal clients, goals, visions, dreams, fears, what's keeping them up, that belief system that they're working through, that customer will walk away? I don't know about you, but how many times have you seen any advertisements on television and wondered what the hell that was actually advertising and that that customer or that brand would never get your purchase, because they wasn't able to clearly articulate what it is they were bringing into you.

So don't be that business guys. So lastly, as we look at this, how you're going to be connecting with your ideal client and magnetizing them, there is an important layer. And that's understanding the connection that you have with yourself. So as I said, this lesson goes down a bit deeper than the practicalities of the forthcoming lesson. But it's important that we take this time to work on this. So understanding your own fear and your a limiting belief And what is holding you back from showing up as you should, will actually have a positive or negative effect on how you connect with your clients, particularly online.

So you need to look at, if there's anything perhaps you still, you know, some limiting beliefs you know, that you're dealing with, perhaps you're afraid to get visible with your business or brand. And so it may be that you need to work on this when this work is done. This means that you're going to show up, you're going to get visible with your brand, you're going to be authentic, all the things we talked about earlier. And you're going to be able to magnetize your ideal clients to spend the time looking at if there's any fear around what you're doing. If you're perhaps there's some judgment around getting this business and this product out there for maybe friends or family have a look at if that is holding you back. And then you need to start to work on disproving any of those limiting beliefs you have, so that you can connect with yourself.

So that In turn, you can connect with your ideal client or customer. So, what I want you guys to go on ahead and do is complete the workbook that goes with this lesson. As usual, if you need any assistance at all feel free to reach out to info at one less stress.co.uk with the heading of this course because we do have a multiple course and you will receive a response within 72 hours. So get get stuck in and get ready for the next session which is tomorrow which is going to look at the next way you can start to magnetize your ideal client and guys do the work and you will see a shift in your business. So until day three and I will see you again Bye bye