Hello, welcome. I'm sure you know who I am by now. But I'm Charlotte Babbitt, one of the cofounders, of oneness disconnect, which I want alongside grace, who you will have seen in yesterday's video. Now, congratulations, we're here on day five, and you are well over halfway through the course. So well, well done. And I'm sure you're starting to get a lot of clarity over your marketing strategy, your lead generation strategy, and you're starting to understand how this all pieces together.

Now, today is such an important topic, we're talking about your actual leads, you know, leads are the lifeline of your business because as business owners, if we don't have leads, it means we don't have potential buyers. If we don't have buyers, we don't have cash flow and without cash flow. Basically, our business is not sustainable. So it is so so important that we have a robust system in place is really going to encourage consistently throughout our business, you know, and that we have the strategy where we're going to have to introduce either clients or customers to our products and service. And then it's our job then to have another system in place where we can really nurture them. And we can bring them through that like note and trust factor, and they can then convert them in to buyers.

Now what I want to do is I want to backtrack a bit before we talk about how funnels and everything, I want to make sure and ensure that you guys are crystal clear on your customer journey map. So do you understand how your customer is going to have bit go through the lifecycle of your business, for instance, is really advise that you have a range of products or services that you have some high end products or services, you have some medium and you have some low end so you can meet your different customers where they are, but then you want to think so your ideal customer journey, how will they go from perhaps being a low end or middle end to your high end and a repetitive customer, you really want to think about this, because it's then going to influence what sort of funnel you have in place, which is basically just your systems that you're going to get people into your business or products or services.

Then that in turn is going to sort of think about what sort of marketing strategy you're going to have in place. And your marketing strategy is going to be determined on the platform that you're using. So for instance, what is going to work on perhaps Facebook is not going to work on Instagram, if you're particularly targeting perhaps business to business clients or customers or lead, you're going to be more than likely looking at LinkedIn as being your lead generation strategy. So you really have to understand and think about what it is we're trying to bring into our business, we have to also think about, you know, the customer journey, how they're going to be moving on what platforms we're going to be using, then we can put the correct systems where we can really really nurture our clients or customers. And that is another important key topic we need to think about.

When what a lot of entrepreneurs and a lot of business owners do is we leave a lot of money on the table and not having a system in place where we can actually follow up with those I've shown interest in our quad Service, you know, the fortune is really, really in the follow up. So having a system whereby you perhaps you have someone, it could be in your team or perhaps yourself, where you actually follow up with people that have shown interest in your products and service maybe every six weeks or every couple of months. And I can assure you by then a lot of people will have got to the point in their journey where they actually realize that they do need you. And it's just taking you reaching out having someone within your team to do so, Peter, convert them in a via, and it's better that you do it, then someone else swoops in and they take all the credit for the groundwork that you've done, because you would have had a lot of amazing content out there and that you actually are able to convert that cell to having a system in place where you follow up with those I've shown interest, very, very key.

You also want to make sure that you've got really high valuable content out there. Reason being the buying process has changed a lot and now what customers are doing is before they even want to come and have a conversation with you to find out about it. So prices or services, they are doing that in research. If you think like you, me, often we think we want something we're going to go where we hit. First, we're going on Google, we're going on Facebook, or we go in wherever it may be to try and find out a bit more information about this product, company or service. And that's why it's so important that you have your brand and right so when that will usually be their first introduction into you.

So make sure that you have got that amazing content that is really high value out there. That is showcasing what you have got, if it's a product or service, or you know, whatever it may be that you put the white pop intellectual property out there that's representing you in the right way. This is a nap a form of really, really helping to nurture them through that customer journey as they go through that like and trust phase as well. So you want to start to think about if Do you have perhaps a signature masterclass that you can put out there that represents some key thoughts or values that shows you as a 40. Do you have samples if you've got a product or service, you know, if it's a book to have a downloadable chapter, one of your Key amazing chapters that can wow anyone that they can download, and then that will entice them to move on and get the rest of it, start to think about what elements you can have to showcase the best of the best of you that can be out there.

And that, again, is part of your lead generation strategy as well. Now, so we've talked about your having your lead generation, then we want to talk about your funnel. So how you want to think about it is basically, you've got a, you know, you've got like a triangle here at the top is all the different systems that you're going to have that really can attract and pull people to know a bit more about you as they go through the funnel. And then go for your customer journey is where you nurture them, and then you get them to be buyers. So what you need to think about is what what are you using to attract them? So are you going to, for instance, be using something like Facebook groups?

Are you going to be using blogging? Are you going to be using offline and going out networking meeting people, you have to think about what's worked for you and what's going to really resonate with your ideal customer or client Are you going to be Using paid advertising, such as Facebook ads or something, are you going to be using organic traffic? Are you going to be cold calling, are you just going to be getting out there, you're going to be showing up, you're going to be making relationships. Thinking about that is really going to is what's going to inform your funnel. And then it's important to then have processes and systems to automate. And make sure that the customer journey is seamless.

For everyone that is coming through your funnel is experiencing the same thing. And a big word of warning, which I would say you're all busy business owners, you want to make sure that the leads that are coming into particularly if your service based business and your business are going to be reliant on your time time is very precious, that as those leads come through to you, you've tried to qualify them as much as possible, which is where for instance, having something like a master class, or perhaps a 10 minute video or a five minute video that shows the best of the best means that if someone has chosen to watch that video, or they've chosen to go in that master class or they've chosen to listen to you, perhaps if you use As a lead generation system, it means I'm really, really interested in you. So when it comes to the point that perhaps you may have a system in place part of your strategy that they knew them, put them onto, perhaps a discovery call or a power call, wherever you may want to call it, but then they know that they're half qualified.

And it's just for you to do your job and wow them of your amazingness, then convert them into your buyer. It's really important, as I said, you understand your system. But also you want to have some stuff in that's going to qualify your lead, you don't want to be wasting your time with leads that aren't trying to generate or convert at all within your system. And also remember, leads are going to come to you code and you want to really be next to them where they're very warm. So it's up to you to start having high value stuff out there that will nurture them. And I remember back in the day when I did used to do network marketing we used to get hold.

So customers generally are going to need eight touches with you your brand product or services before they buy. It's now Increase because of how noisy the market places and generally they're going to need to see you or you're going to need to show up at least 20 plus times. So make those times that they're interacting with you'll find consistent, amazing able to wow them. And you can condense it by showing up being round, you know, haven't as much different values, even doing things like joint ventures with other people where they can see on different platforms, getting on podcast, getting speaking gigs, whatever you need to do, is really gonna condense that amount of touch time that they're going to be there with you. So we've talked about funnels, we've talked about your systems, the worksheet is going to guide you through a lot of this as well.

So don't worry. What we then want to talk to you about is M. UK, having your social proof is really going to help you with your lead generation. So any past customers or clients you've had, try it and grab as much testimonials as you can, you know, this is going to help be social prove and show others as they come and free. funnel the other people have, they've got results with you, or they found your product amazing that you are the person. So people love social proof, it helps them make that buying decision feel logical because often people buy on emotion, which is why when you're selling, you're going to want to be selling the why not the how. But then they want to make sure that their dishes in they somehow that we have something in our brain that wants to tell us that that was a logical decision.

So having social proof, then just enhances them to where you can get as much testimonials as you can as possible. And as you go along. In built that into your system, this is all part of your lead generation system that you arcs perhaps as soon as you've you're midway through working with a client that you get your testimonials that you get that they're out of the way. And so we've talked about your different lead generation is going to be applicable to your client or customer. As we said, you know, if it's b2b or business to business, you're going to probably be looking at something like LinkedIn or you're going to perhaps, maybe go into a, you know, a seminar or conferences as well. What you want to do with your lead generation as well is make sure that your targeting is really on point.

We've covered that on the other days. But here you want to look at your keywords as well. You know what keywords that you put in when you're putting out your marketing message is going to associate as I said, a lot of ways are going to come to you, but they're only going to come to you if they can find you. And that's if you're using the same language or keywords that's going to resonate with what they are searching for. And start to think from your buyers perspective. This is all part of your lead generation as well.

And make sure that all your marketing out there that is applicable to convert in your lead has a call to action, a simple thing but many many people miss a trick with this. So every post every video every perhaps, as I said you may have your key signature stuff out there showing showcasing what you do. Make sure there's all a call to action whether it goes to your website, whether it goes to your to schedule call directly, whether it goes to a Facebook group, whatever it is that you have, make sure there's a call to action on every piece. And this needs to link back in to your goal. And your overall aim here is to make sure that you have leads that are coming in. But that is leaves are going through your system and process as well.

It's really, really important that we get intentional and strategic with what we're doing. And let's just say, I think we've gone through most of it. So it's about your nurture in that they're going to be cold. When they come to you, then you're going to really want to warm them up, then we're going to make them hot and that's when we turn them into buyers. Now I hope that helps you get a bit clearer on your strategy. The worksheet is going to guide you it's going to give you some pointers and what I would say once you've found the strategies you want to use, it's good to have multiple strategies so you can test and see what is working.

You then want to be committed to stick with it for a while. Because you want to see what's working and what's not working, I mean, obviously if something is you're putting something out there and you're investing money and you're not getting no return on your investment, pull it because as entrepreneurs, we do need to be flexible. And in the last day we'll be looking at the systems you're gonna have been placed and monitor what's working. But you do need to give it a fair go. You need to implement the strategy that you've got a be consistent with it and be putting it out there and putting all the effort and time into it to see that it actually can generate because sometimes it does take a time when implemented in each strategy. But understand, get intentional with what you're doing.

Think about have your customer in mind at all times. And once you've decided on your strategy, the important thing is you then action it and you put into place. And then you will still like to see the leads come in if you put everything we've teaching you through this course together, and you will see results. So that is it for today's training work through the worksheet again, if there's anything you're stuck on, please do feel free to get in contact with us. Let us know how you get and what results are you seeing? Where are your aha moments coming through in this training and this course as well.

And I'm wishing you all the best so I will see you on day seven. Okay, bye bye