Hello, and welcome to day six of our seven ways in seven days to magnetize, your ideal client program. I hope you've enjoyed the previous five days, and that you're ready, full steam ahead ready to tackle on the remainder of the days in the program, you are doing brilliantly. Just keep up with the worksheets, make sure that you're really sitting down and focusing and addressing all the questions and all the scenarios that we placed in the previous worksheets. And make sure that you're applying that throughout as we continue during the course of the seven days. So today we will be looking at why it's essential to not to discount your offline lead generation strategy. Word of mouth is still the strongest source of attracting your ideal following in the ideal clients.

So it's great and beneficial to have a balance of both offline and online when it comes to lead generation. So starting out We would definitely recommend that you have in place a referral system, because 80% of your referrals will come from 20% of your customers. That's a magic number. Okay. So please do bear that in mind going forward. Now in terms of your referral strategy, it's good to have something in place that is people that have already bought from you that 20% of your customers do refer on your service or product to another person that you have in place a minimum of 20% so they will get 20% of whatever the price point is, of the package, product or service that you're offering.

This is a very good enticer and it's something that they would readily receive and readily open up to, because remember, they've been a customer once they already love what you're doing, and they'll be more than happy to be your biggest cheerleader, your biggest announcement your biggest promoter and help you promote your brands or your product or service onto people that they know within their network that they feel will also readily benefit from what your products or services doing. So always factor in a minimum of 20% with any referral system that you do. Now, in terms of referral systems, there's two ways that you can have, you can have something online, which is linked to your website, maybe have a tracker with a code. So every time somebody purchases from your website and goes to the cart, they just have to put in a referral code, and it automatically tracks back to you what your website designed it to be.

This is why it's very important, don't have to handle this yourself. work closely with your website designer to pack something in place in the backend system, so that it can easily attract any referrals in terms of the strategy that you're employing. There's also paper referrals as well. And actually paper referrals might work much better than online. referrals. And in terms of paper referrals are talking about a stamp or coupon or something so that people can just, you know, just write down the details of the particular person that they're referring.

And then they can give it back to you so that you can follow up on. So you can create your own system, whether it be on an Excel spreadsheet, and just know exactly who has passed on your, your details onto ANOVA and track that relationship going forward. So just think carefully whether you want to employ an online or paper based referral system. Both are great, but as I said, the paper referral system seems to work a lot better than that one, line one, and it's something that you can also readily control, but it may also be brilliant to have a mixture as well, to have a good balance. And also when you do have customers buying from you. It's always good to follow up with them within six weeks.

Okay. Just to make sure that they're still enjoying the product or service, and it also gives you the opportunity to upgrade them to something new. So if they've already really had a really beneficial experience using your particular product or service, but you want to upgrade them to their next level, really use that six week gap to, to reach out to them read content with them, because remember, and then within that six week, they're still excited about whatever the product or service is that you've put out, they're still fresh in their mind to make sure that you're having a six week touch base with them. And you can just, you know, schedule an appointment with them. Just call them up and say, you know, when is a good time for us to have an in depth conversation and gain feedback as well on your particular product or service and it's always good for testimonials as well.

Whenever you're pushing out product or service, you want to start to build up a rich portfolio of testimonials. So having that six week touch base feedback system in place is going to be a perfect way in order to do that, while the product or service that they just experienced is still fresh in their mind. Now, moving on, so we've talked about the real nitty gritty importance of having a robust referral system, taking in a minimum of 20%, maybe striking a balance of having both paper and online. Having a six week feedback, we'll touch base system with clients or customers that have already bought from me so that you can gain testimonials or indeed move them up the value ladder so that they can purchase something new, or even after the festival to eight hours of them buying just asked them if they want to be fair, and they will be more than happy and excited to DC because within the festival 10 hours, it's more than likely that they've enjoyed again my co saying six week feedback.

They've more than it's likely that they have enjoyed what type of products or services that you have on offer. And then They'll be happy to make it within their networks as well. So make sure that you're quite timely in terms of touching base and following up 48 hours in order to ask them to be a referrer. And then six weeks for them to gain for you to gain feedback on your product or service so they can give you a testimonial. And indeed, it's another point where they can refer on your product or service to someone else. Okay.

So think about all these touch points. Now, we cannot as I said on the estimate, the power of word of mouth networking is so powerful. And many businesses actually just solely rely on word of mouth marketing, and in a bit something which they feel comfortable doing more than online, because not all of us are that tech savvy, tech savvy, sorry. So it's always good to reach out to such as meetup or event bright, brilliant, brilliant, brilliant, and you can really just drill down to the geographical location where you want to target certain events that you want to to appear or show up to, in order to go there, and always be the giver when it comes to networking, okay? Always give them not with the intention to sell because no one likes to be sold to that space that we don't like to be sold to.

So you need to do it in a way whereby you're striking up a relationship and strategic relationship and Alliance. You're talking to them and trying to find out where their frustrations, their challenges, their gaps are in whatever they're experiencing at the moment. And then follow up on the relationship I would say after DLC after gaining their contact details, follow up with this particular person, send them an email or have a phone call, or meet for a coffee and a chat, and then take that relationship that next step further. So we've got all of that we've got the offline networking, which we should not be discounted anyway for lead generation. But there is always online. Online is powerful and it just brings the world A bit more closer because you can connect with other people from across the globe.

You know, whether it be in America, Canada, Africa, wherever your ideal following may be, it just brings you that much that bit much closer to them as well. So you should always have a stretch deep pullback offline or online. But I know many businesses that do just discount the offline for online, but strike that balance going forward. We've talked about online strategies, especially the power of social media, and some of the previous training. So go back to that day back to what social media platforms you think best serve you in order to reach out to your ideal clients or either following as well. And in terms of online as well look at the referral systems as well push some messages out there, test the waters, see if people that have already bought from you would like to continue to be referred to you, especially based in other countries, you know, you It means that you're tapping into Why the catchment areas not just where you live in terms of the offline strategy that you'll be using as well.

So I hope you've enjoyed today's training and looking forward to the final day of training delivered by Charlotte.