1 00:00:00,000 --> 00:00:05,400 Unknown: So powerful examples of influence in society going to 2 00:00:05,400 --> 00:00:09,570 look at negative and negative example, a very positive 3 00:00:09,570 --> 00:00:12,840 example. Because it's important to understand that you can 4 00:00:12,840 --> 00:00:15,810 influence people in a very negative way through 5 00:00:15,810 --> 00:00:21,150 manipulation, fear, lies, misinformation, disinformation. 6 00:00:21,570 --> 00:00:25,200 Or you can influence people in a way where you're not pushing or 7 00:00:25,200 --> 00:00:28,830 coercing anyone, but has a much more powerful, potent effect. 8 00:00:29,340 --> 00:00:32,580 And I think you know who this guy is not a particularly nice 9 00:00:32,580 --> 00:00:37,410 guy. Hitler had massive ability to influence others massive, 10 00:00:38,010 --> 00:00:42,030 frighteningly so he was but he was selfish, impulsive and 11 00:00:42,030 --> 00:00:45,960 lacking in self control. How can someone who's selfish, impulsive 12 00:00:45,960 --> 00:00:50,490 and lacking and self control be so influential you think?

You 13 00:00:50,490 --> 00:00:53,940 wouldn't even listen to such a person? Depends on how that 14 00:00:53,940 --> 00:00:59,070 person used our knowledge. dangerous, dangerous man. He had 15 00:00:59,070 --> 00:01:03,330 a strong desire power from a young age, you got satisfaction 16 00:01:03,330 --> 00:01:06,450 from influencing others and manipulating. And he had 17 00:01:06,450 --> 00:01:09,750 complete power, influence and influence over all the people in 18 00:01:09,750 --> 00:01:14,670 Germany. How could such a thing happen?

How could such a thing 19 00:01:14,670 --> 00:01:18,720 happen? One of the most well, I rarely use the right laws, one 20 00:01:18,720 --> 00:01:24,570 of those evil people in history, a people a person who caused 21 00:01:24,600 --> 00:01:30,300 immense suffering. How could he literally have brainwashed all 22 00:01:30,300 --> 00:01:33,540 the people in Germany or the vast majority? How can he do 23 00:01:33,540 --> 00:01:37,920 this? Well, he was able to do this because he was a master of 24 00:01:37,920 --> 00:01:42,840 playing on people's emotions and their desires. When you know how 25 00:01:42,840 --> 00:01:46,980 to manipulate people by through their emotions and dark desires, 26 00:01:46,980 --> 00:01:49,350 you can get them to do anything, things that would not normally 27 00:01:49,350 --> 00:01:55,170 do awful.

He also knew how to communicate to invoke a strong 28 00:01:55,170 --> 00:01:59,850 response, okay. And he built upon existing negative ideas 29 00:01:59,850 --> 00:02:05,310 that People already had. So when you confirm people's suspicions 30 00:02:07,440 --> 00:02:10,260 you influence them very powerfully, they listen to you. 31 00:02:10,380 --> 00:02:17,550 Okay? But if people already have certain ideas, along comes a 32 00:02:17,550 --> 00:02:22,710 person who says yes, your ideas are correct. Automatically you 33 00:02:22,710 --> 00:02:28,260 feel Yeah, I knew that that person has a lot of influence 34 00:02:28,260 --> 00:02:33,540 over you.

Or he also intensify those ideas until people want 35 00:02:33,540 --> 00:02:37,800 you to act. Terrible This is it's gonna happen slowly and 36 00:02:37,800 --> 00:02:44,490 subtly where people can just be led, it's frightening. And you 37 00:02:44,490 --> 00:02:48,630 control people through fear, exaggeration of lies. Now we 38 00:02:48,630 --> 00:02:53,190 know all this is a historical fact. So we can learn a huge 39 00:02:53,190 --> 00:02:58,260 amount of from a master negative manipulator and we look at the 40 00:02:58,260 --> 00:03:02,310 opposite in the moment. He was charismatic, and he flattered 41 00:03:02,310 --> 00:03:06,750 people he wanted to control or if people he wanted to use to 42 00:03:06,750 --> 00:03:12,180 further his, what he wanted, okay?

And he befriends movie 43 00:03:12,180 --> 00:03:17,070 directors to get more publicity and social proof. And that's 44 00:03:17,550 --> 00:03:21,030 every politician does that. But 45 00:03:22,440 --> 00:03:28,110 it kind of gives credibility like a rubber stamp of what he 46 00:03:28,110 --> 00:03:33,030 was doing when the press and the media movies show him in a 47 00:03:33,030 --> 00:03:37,530 certain light. It's just awful. Look, let's face it, the world 48 00:03:37,560 --> 00:03:40,260 hasn't changed much in many ways. in other ways.

It's 49 00:03:40,260 --> 00:03:44,790 changing, but a wonderful race. A lot of weight awakening going 50 00:03:44,790 --> 00:03:49,230 on. But look at politicians and presidents that exist right now. 51 00:03:50,130 --> 00:03:52,440 They're doing terrible, terrible, terrible things. And 52 00:03:52,440 --> 00:03:57,570 they're leading people through all these same type of methods. 53 00:03:58,140 --> 00:04:04,470 You know, confirming people suspicions, using our emotions 54 00:04:04,470 --> 00:04:10,350 and desires and building upon negative ideas that people 55 00:04:10,350 --> 00:04:13,440 already have.

Terrible. It's frightening. It's frightening. 56 00:04:14,100 --> 00:04:18,330 And anyone who questioned or disobey his orders are punished 57 00:04:18,600 --> 00:04:22,230 to all those around him. Even though they may have idolized 58 00:04:22,230 --> 00:04:27,630 him, they, they feared him. They feared him.

This is why people 59 00:04:28,680 --> 00:04:32,550 who would not normally do terrible things started doing 60 00:04:32,550 --> 00:04:36,990 terrible things. awful, awful, awful. Now let's look at the 61 00:04:36,990 --> 00:04:40,290 opposite. This is a powerful example of influence in society, 62 00:04:40,530 --> 00:04:43,620 but a positive influence this time, and this is Mahatma 63 00:04:43,620 --> 00:04:49,170 Gandhi. And Mahatma Gandhi had massive ability to influence 64 00:04:49,170 --> 00:04:53,850 others. In fact, he proved that one human being one man or one 65 00:04:53,850 --> 00:04:58,860 woman has the power to take on an entire Empire using both 66 00:04:58,860 --> 00:05:06,150 ethics and intelligence.

No manipulation, no planting fear 67 00:05:06,150 --> 00:05:10,380 none of that. He was quite the opposite. In fact, he spent his 68 00:05:10,380 --> 00:05:14,010 time visiting countless poor communities and listening to 69 00:05:14,010 --> 00:05:17,160 them, listening to their problems and their struggles and 70 00:05:17,160 --> 00:05:20,250 their difficulties and their desires and the things they were 71 00:05:20,250 --> 00:05:25,800 yearning for. And he made people feel valued and appreciated. So 72 00:05:25,890 --> 00:05:32,460 think about this. If you are helping people to feel valued 73 00:05:32,460 --> 00:05:37,290 and appreciated, and you listen to them, and you share their 74 00:05:37,290 --> 00:05:41,130 suffering, you become very influential towards that person.

75 00:05:41,130 --> 00:05:45,240 That person starts to really respect you that people yearn 76 00:05:45,540 --> 00:05:50,370 the urine appreciation. they yearn respect. they yearn to be 77 00:05:50,370 --> 00:05:54,360 just listened to. But he also helped improve communities and 78 00:05:54,360 --> 00:05:59,370 build schools and hospitals. And he was even arrested. jailed for 79 00:05:59,370 --> 00:06:03,000 unrest But he talked his way out.

He talked his way out of 80 00:06:03,000 --> 00:06:06,420 jail. incredibly influential. I thought what if he said, 81 00:06:06,810 --> 00:06:10,590 If you threaten them say if you don't let me I tried that. 82 00:06:10,950 --> 00:06:15,990 I'm sure it was his compassion and his vision that moved his 83 00:06:15,990 --> 00:06:20,490 jailers to let him out. He was nicknamed bamboo which means 84 00:06:20,490 --> 00:06:24,870 father that says it all. When someone nicknames You, Father, 85 00:06:25,380 --> 00:06:30,780 they have huge respect for you.

And he was arrested and 86 00:06:30,780 --> 00:06:34,620 imprisoned several more times. He as I say, he was hugely 87 00:06:34,620 --> 00:06:40,140 influenced influential, without having to force anyone to do 88 00:06:40,170 --> 00:06:43,800 anything. That's a bit different from adult adult Hitler's I 89 00:06:43,800 --> 00:06:47,910 think you'll agree. So it's possible to influence people in 90 00:06:47,910 --> 00:06:52,800 negative ways and in positive ways. So I certainly hope that 91 00:06:52,800 --> 00:06:56,340 you can see is this month session for positive purposes 92 00:06:56,340 --> 00:06:59,340 because what I'm teaching you today, you can use it for 93 00:06:59,340 --> 00:07:05,160 negative reasons. You can create sales letters that manipulate 94 00:07:05,160 --> 00:07:07,920 people and, you know, if you're trying to sell a product or 95 00:07:07,920 --> 00:07:12,810 service, that's awful, that's awful.

You pay it. Ultimately 96 00:07:12,810 --> 00:07:16,230 you pay a heavy price, if that's the sort of thing that you're 97 00:07:16,230 --> 00:07:22,740 going to do, but if you help people discover what they need, 98 00:07:23,220 --> 00:07:27,030 rather than pushing what he wants on them, you're helping 99 00:07:27,030 --> 00:07:28,770 people. You're really helping people. Okay?