We're going to walk through how to create an ad to fill your chairs, we're going to hit the Promote. Now this is I'm on my business page, I just hit promote. Now, this gives you a ton of options. What is your goal? So if your goal was to get more page likes, we would use this. If this was to boost an Instagram post, which a burger not work on that on another video, I highly recommend you make sure that you have your Instagram, LinkedIn with your Facebook that way when you post on Instagram, it automatically posts on Facebook, and you're going to get more exposure using less time.

Do we want to get more website visits? Do we want to promote our business locally? Or do you want to promote your call now button which every one of these you want to really work on is what we would do. So let's just for to do a sample. We're going to Say we want to get more leads, this is something totally different than a book now but so getting more leads will get you a custom form where people will fill this out. So here I had created a custom form that gives people a complimentary $65 US dollar free gift.

So a complimentary blow up with any organic hair color service. Now remember this whenever you're giving something away, don't ever forget to put the value of what you're giving away because that attracts people. And this is a great way to collect their email address their full name, you can put if you want to collect their number, whatever it is you want to get from them. And it will is on this form and this form will be delivered to you in your messenger bot. So this is one way to collect information if you want to do a promo so I'm going to actually do this to show you how it works. Okay, now, this is To collect customer info now it's going to open you up to how you want the ad to appear now, single image, upload a video create a slideshow.

You know what, let's create a slideshow for this one. It's more interesting. Please add a slideshow. Yes, we're going to edit Okay, so we have slideshow here. I'm going to browse my library because I have a lot of hair pictures in here. So I'm going to go into my own library.

And let's see, I need to go on the hair page because I have more than one page so alright, so we can simply grab if the last upload So this is why it's really important. I let's just say here's, here's an old video we can even do this. We'll put this continue Alright, so this is an old video I uploaded so it's gonna break it down and create a slideshow with that video. Okay. Organic hair color ninja. What do I want to put here?

Text What do I want this to read? Look your holiday here, styling. Now. Don't get left behind. I mean this is a good sample. You could put anything that's motivational, but remember to get into the customers head Okay, so then call to action.

Always remember, what's the call to action? Do we want them to sign up? Well, yes, this is to get a complimentary $65 blow dryer. So we're going to say sign up. Now, here's where you're going to choose your audience. So you can choose people you choose through targeting.

So it could just be I could just choose these people. Or I could choose people that live in my local area, or I could choose my custom audiences, which are audiences that I have created, like I showed you in the last video. Or I could retarget people, which is what I'm going to do, I'm going to retarget people that watched my video about organic hair color because I did have a video. So this is the beauty of creating custom audiences. We can retarget and create a custom audience which I will show you how to do in another video that have already viewed and showed interest in one of our products. So I know everyone that watched that video for at least 25 to 50% of the time, they were interested in what I do.

So we're going to retire, I'm going to retarget them. Now I'm going to run this ad once again, I always test and you don't have to do this. They want you to run this for seven days, I really don't want to spend that much money. So I'm going to bring this down. And I'm going to see if I can get away with doing it for $20. Let's see, let me do it or 15.

You have to play around sometimes alleged some to now see they want you to spend at least $35 on this hat. So I'm going to have to spend $35 on this ad. I'm not going to follow through with this because I don't want to spend that much on this type of ad. But that is how this would go. And then we're going to move forward and we would just touch promote That ad would run. So being that I'm not going to move forward with this ads.

It's not the type of ad I want to personally run for my business. But you see how that works. And then they're going to get a slideshow, which you can look at, right here how it works. They're actually seeing a side side show of work being done. And this was me in one of my old salons. Actually, no, I kind of like it.

So I'm gonna, I'm gonna promote it. Okay, so that is how we create that type of ad with a video slideshow. Okay, so it's submitting. We'll let that process right. Okay, so now that's done. So we'll see how many people will track that we'll see in seven days how many people I get their emails, information, how many people sign up for this compliment?

Three, blow dry with a hair color service. Okay, so regardless they'll come in for their hair color, and we'll get them together blow dry. So another way to run a different kind of ad is here we'll we'll do promote again. And let's just say we want to send, we're going to promote your local business, okay? Or how about promote your coal now buttons. And once again, you could put a signal image you can put, excuse me a video in here.

So I'm going to put a video which highlights all about organic coloring what it is and everything else delicious. Say here page. So this video, I'm going to upload this continue. Hair Color may be toxic. Okay, so this video, I really want to market to people who are specific to who like organic products now this is simple it's just as cold now organic hair color New Jersey, there's everything, I would just simply change here. And on this one I'm going to say creating gorgeous, healthy hair for 20 plus years because older people they kind of like to know that you have experience.

So we'll we'll do this ad like this headline organic hair color New Jersey. It's this is a very simple ad it's going to illustrate the video. But the trick here is I'm going to show you how to create the custom audience Okay, creating gorgeous still Gorgeous, puffy hair. So now we are going to go down here and we're going to pick once again our audience now, do I want to pick an audience I already had? Well, no, I ran my last ad like that. How about if I pick people who like my page and their friends?

So do you remember when I said to you, it's really important to fill your page with people who loved your product, who could be potential clients and their friends. So this ad could go to people who like your page and their friends, because there is no discount. So my clients already come to me this might just refresh their memory that they may want to come and get their hair done. Or you could do promote your local area or you can create I'm going to show you how this is custom audiences, okay? They were for different things. I want to create a new audience so we're going to touch create new audience.

Okay, so I'm gonna put November or guyhnic crowd, I mean this this is just for you to know who it is. What's the ages I want? Okay, now these are towns that I've picked. And of course what did I pick? I picked all surrounding towns but if I wanted to, I could just do everyone who lived in Avon by the sea on Spring Lake. Manasquan Brielle, you know actually um, I'm going to get rid of Brielle on this one.

And I'm going to put in Bradley beach because there might be some people in Bradley beach who might want to go organic. So we'll put in Bradley Bradley Pratley beach or the beach New Jersey. Okay, so now my demographics is done. I'm going to scooch down a little more. Now I have all these things I picked before luxury goods beauty beauty salon, luxury vehicle, engage shoppers. Um What else am I going to put here?

Let's just end with Put organic. So interest organic, organic, and you just keep organic food we'll put that in here. I'm going to put Whole Foods because nine times out of 10 of the shop at Whole Foods they're, you know, Whole Foods Market. Okay, so like this one is done with that, um, it's telling me a potential of 310,000 people fit my audience size so that's like a lot of people. I'm just looking for a little hand of that. So in here we can even put um, if you wanted to have women that liked you know, let me just see below.

Try bars. Let's see if they suggestions. Product expensive taste hair products we'll put that in there. They do give you suggestions so as you see it's it's just never ending Oh Trader Joe's two people who like Trader Joe's are like the organic crop. So my my audience is good. I mean that's 310,000 people I'm happy with that.

I am going to see this is this is the audience I'm going to pick for this ad and we're going to see what else these people do. If we want to narrow it down. We could narrow it down even more and something else that they must match so let me just think what else they could possibly match that they like cuccia kombucha is like a real healthy drink. See they like kombucha and we'll put that they like kombucha so they have to match that to as you narrow though you see how all of a sudden that became too specific. So there's just not enough people that like kombucha that fit all those other things delicious. See, maybe we can look here if they like getting blowouts, see if this goes comes out as anything.

It's really a game you have to play the game. So there's there's nothing there for loss either. So we're going to save this audience as is you can exclude people too. You can exclude people who you know hurt already have come to your salon or whatever that case may be. Okay, so this is my custom audience, right? And I'm going to show this video to people who perhaps, you know, don't know so you know what I'm going to actually change I'm going to right here and I'll tell you why.

So just had a thought. If your hair is safe, that'll that'll draw attention. OK, so now I'm going to promote this. Let's see what kind of money we have to spend on this. Now you have to be real careful. And I'm going to tell you what you have to be real careful about why is this here?

Well, you have to be real careful about is this. Make sure it's that it gives you an option that you'll run your ad continuously for a daily budget or you're going to have an app it's going to end so I'm going to make sure that this ad ends because you can get a lot of trouble because they'll just keep calculating and you'll spend a ton of money so we're going to promote this too. So let's These are just a few samples of how we're targeting audiences in our Facebook ads with different options video stills creating a a slideshow and different ways that you can attract different clients.