Here is a lesson on how to maximize using your professional fan page, your business page, whatever it is, you call it your official business fan page for Facebook. So here I'm going to use one of a sample of hair color pages page to illustrate how you can boost business and attract clients through creating an event. So here is a business page. Okay, I'm going to go to events because we're going to create an event. Now, by creating an event, it gives you an opportunity to boost to a targeted market and get your event in front of people that normally would not see it, you know, more than the local newspaper more than the radio more than any other. Facebook is one of the most Facebook and Instagram are the most widely use social media platforms right now.

So I'm going to leave this picture but just to say we're having a I don't know a blow dry event or a special you know, retail blowout, you're having a black friday promotion, you would put that picture in here. Very little wording because if there's too much wording it's harder on the eyes of people won't watch it. So for argument's sake, I'm going to say I'm black. I'm just going to make an example a Black Friday sale, okay? Then you would tell people in the description, you know, all items make 75% off until midnight. Okay, this is just for the lesson I'm just showing you this but you could put in here whatever you want.

Select the category, of course you would select wherever you fit in. I'm just going to pick networking for this you could pick let's just say here shopping Actually, I mean if you're if you're having an event, you people to come then he you'd pick it occurs once. If you were going to have the sale more than one day you can actually customize it and make it and put the dates when you're going to have the promotion. Or let's just say you're having a blow dry promotion we're blowouts we're going to be $15 from four to nine on Wednesday, Thursday, Friday, you can actually put that in here like weekly, daily, how many times it's going to be and it'll give you a calendar. Okay, so let's just we're going to have the sale once. So we would pick black Friday's what November I think Black Friday is right here.

I may be wrong. But again, make sure you put the time it's starting and the time it's ending. We said it was going to end at midnight. So 12am Okay. And down here, you're just going to put really anything else if you were selling tickets to the event or anything else you would put that if not, there's your event and then you simply publish it. Oops.

All right, hold on, I made a mistake on the time here. I'm just gonna put 10:30pm Okay, and then you publish it. So after it's published, then we can start marketing this event to our audiences that we have created already in the back end from the other lessons that we had prior to this on creating custom audiences. So I'm going to show you that you don't need this. You go back to your Black Friday sale. And you can share this with all your friends in your networks, your friends on your personal page, your friends and messenger share it to the post.

But what I'm going to do is boost the event because I want to pay for this to hit a target market that maybe I have not bladed another time to market business. So this is what its gonna look like. Okay, once again, if you change your mind, you want to change the picture, you could do that right here. You can make this as crazy as you want if you want to upload a video of your salon or whatever you're doing, so really this is totally customizable. Now, people you choose through targeting. Now, this is one option.

You can choose people who like your page and just target that audience people who like your page and your friends that's why it's so important to get people who are potential clients to like your business page do not have random people liking your business page that will never be potential clients. I'm going to choose people in my local area because I am promoting this salon and I want people to know I'm only going to pick a 10 mile radius. This is just food for thought. A lot of people do not travel more than 10 miles to go to their hair salon to Just so you guys know that, okay, and you could like make it wherever, whatever circumference you wanted, this is something I'm comfortable with. So that's what I'm at. You pick however many days you want this promotion to run, of course, it can't run, you know, up until the day when it happens.

You're This is you have to be careful here, your total budget, what do you want to spend in total, okay, here for the 29 days, this is what it would cost you. And then I would simply touch press boosts, and this ad will go out to the whole circumference, a 10 mile radius of all the people that live in my local area, so people in the local area be target. Now if I wanted to target a different audience, I would simply go to and I would create, I can create a new audience. Okay, so if I want to create a new audience, I could just put here I'm going to say lunch. Luxury moms, okay, I'm just giving this the name so I know what it is. Okay?

Who is my ideal client, they're going to be women what's their age? I'm going to make sure I put the age in here. Let's just say a younger, a younger market, a younger salon, maybe I'll make that age but you have to make this resonate with me. I picked these are surrounding towns to where this salon is located. So that's what I picked. Okay.

Now, this is saying it's too specific. So we're going to have to add some things that match what I want people who have they like luxury products because I am a high end salon. So I'm going to put luxury goods. All right. It's still too broad. I might put that they are Um, let's see shoppers.

So engaged shoppers. They're people who like to shop It's still too broad. I'm going to say there are people who like salons. So they're interested in beauty salons. They're interested in hair color. Okay, so interest human hair color.

You could put suggestions, see what else you got here. They're interested in personal care. They're interested in beauty. They're interested in skincare. Cosmetics. Now it's still too broad the potential audience is only 20,000 people.

So to make this a little wider, we may have to add something else in here. So let's just say we're going to target all because you know, it's a family salon and they want to target everybody. So let's see what else we can get. As they shop at Whole Foods that's an interest. And we're going to look for CEOs of businesses because we want women who are successful so they are CEO and founder. So let's just see, oh, Justin's business small business owners, they may want business.

Does this make sense? business attire. So it's still telling me it's too specific. So what we need to do behaviors, interest, jobs, demographics. Now we can pick demographics. So financial, if their parents if they're in a relationship, what kind of work they have in job titles.

So job titles, we could put co So this is still gave me that this audience is really still too specific. So I need to figure out what engaged shoppers business and finance personal care. So we need to go in here and, and browse behaviors. So, mobile device shoes are all mobile devices by brand Apple and you could really zone in on everything that people do. I mean, there's just it's it's so amazing purchase behavior. So we have engaged shoppers have, you know someone who's a soccer fan and we just keep creating that audience till it fits perfectly who we want that to be.

So this is targeting a very specific audience and then you just boost it. Now once again, you can choose, I would always say I try this for four days, no more than four days and try different audiences. See which audience really get you get better results from And then that's the audience you boost more to. So hopefully this