Okay, here we go. So here's the beginning of how to optimize your Facebook profiles for optimal sales and client attraction. So here we're going to start out, I'm going to use my personal page. Now this is my personal page, not my business page as an example. Now, first and foremost, a lot of people resist using their personal page in business, but hear me out as to why it's really important that if you are a business owner, especially a salon owner, of any kind, you want to make sure that your Facebook personal profile is your business card. Nowadays, people don't even look at paper business cards that much they're just like, oh, let me look her up on Facebook.

Let me look them up on Facebook. Let me look them up on Instagram. It's a different time The world is different. So the minute they land on your personal profile, you have 10 seconds to grab them. So here's the top things that are really important in this area here which is called the cover photo, you should have something that clearly illustrates what to do. Now these are really easy to create in an app called Canva.

Ca NVA. It is a digital marketing tool for amateurs basically. And you know, these fun things right here, you can create them by putting color word you're picturing here. But in this space, it's very important to make it very clear what you do and who you serve. They should have a really nice professional picture of yourself in this spot also. Now we're going to come here intro.

A lot of people put a lot of bullshit in here and nonsense. It's really important that you clearly state your expertise, and the service you deliver in your business, because this is going to grab people along with this. It's very clear. Now, in your bio here, list, you know, the most important things that you're doing, don't put 50 million things that you've done in the past 20 years, unless they're totally relevant. to attracting your clients keep it really clean, neat. On my personal page, I really promote my consulting practice for salons, my personal development and business coaching.

But I clearly list here, my other businesses and then I still do organic hair color that I run on Google jersey. So it's very clear and the links are attached, that my website is here and the Facebook group where I want people to go, now this is another very underused space. Most people put like five pictures in here of their of their favorite pictures. Problem is this is prime real estate and you're wasting. So instead of five random pictures, I would create something that clearly has a call to action, telling people where to go now I want people to go to my free Facebook community because I cultivate them for my consulting practice. But if I wanted to plug my salon, let's say in the Space this week, I would create something for my salon and send them to a place where they can book an appointment or get a coupon, you're losing space or this should be telling people exactly where to go with a call to action.

So if they click on here, it's going to take them. Now this is my view. So in your view, you're going to see underneath like in the description, there would be the link to go to my group. Like I said, in my view, it's different but what from your point of view if you look at my page under here, it says it will have the link exactly where they can go. So these are the really super important characteristics your personal professional profile should be can grueling. So now I'm going to take you to your business profile.

Now once again, I'm talking to my salon owners here my business profile this I really market In my consulting practice, but if I wanted, I also have my hair business on a different page, which is congruent to what I do too. So here you can see my business page is also congruent with what I do. Okay? And you can also pick how your page shows up. Now I personally picked videos because I like to showcase the videos that I create for my practice, but you can go right in here, you don't have to have just one way you go right into on settings. Okay, and templates and tabs right here.

And you could play around with how you set up your page, how it looks to other people. So if I wanted to change it, I'll just show you guys. There's the video page was what I have now that showcases the videos right? They recommend this one services this people can book how you click on here, and it'll show you what the page would look like. This is what the page would look like if I wanted to play apply that template, my change my page would change. Okay, then there's our business template.

There's venues nonprofit, which will be for us politicians, restaurants, cafes, but you can literally pick how you want your business page to show up. Like I said, I personally like my business page to show up with the videos because I like to showcase my work and what I'm doing. But that doesn't mean this is how you have to have it showing up. Now, super important here I'm going to show you how to when you create a video now it's finished for your salon and it's educational and you want some type of wording I'm going to show you how to do that. If it's simply a hair video or you're illustrating what your staff is doing, then you won't need that wording. But when you upload the videos, you have that option of putting those doctors in and really highlighting what you do.

So it's really super important. And when it comes to our business page, we want to only invite friends that could be potential clients do not. This is a huge mistake I see people doing, they fill up their business page with people who have no relevancy to ever being a client that makes no sense. Followers makes no sense. You want to have people following your page and liking your page, who can be potential clients. And I will show you why.

Because in one of the next trainings I'm going to show you when you create your ads, and when you boost your ads, you can actually target the Friends of the friend, the friends and the Friends of the Friends of the people who like your page who are already your potential clients. So that opens up a window of opportunity that you may be Missing if you're filling your page with random people that have no relevancy to what you're doing. So these are the first two important things to getting your profiles aligned