Okay, we're gonna walk through. First of all, we're gonna walk through an exercise on how to grow your business page and fill it with potential clients, which is super important because you don't want to fill your business page with people who are not going to be potential clients. So as you can see here, you can invite friends. Now, if you have a lot of friends in your personal page that are potential clients, then you could just hit this button here and invite friends to like your page. Like again, don't just fill up your page with people fill up your page with people that there them or their friends can become potential clients. So that is one way of doing it.

I'm just going to walk through it to show you but I would not I won't be inviting any more people that I already have, because they're not potential clients like these people are my consulting group. clients, they all live far away. They, they wouldn't be hair clients for me. So also, I suggest in here, customize this, don't just write him inviting, like this page be like, you know, hey, I'm inviting you to follow my business page because we offer blah blah blah blah blah like highlight what your salon offers. And you could also touch this and send it messenger. This is why it's so important to fill your friends page with potential clients.

Okay? So we're going to do is I'm going to show you how to run a simple promotion which is no big deal on just how to grow your business page and get more people to like it now it's really important that you have you should have a call now buttons. Let me just go back here and make sure make sure your business page is set up. Make sure you have a call now button Because if we're booking calls, you want to make sure that you have a call now button. So when people hit that, you can get them to book that call with you. Right?

That's super important. Then another important thing is when you post things on your business page, you can create, let's say an offer. So this week we can make an offer with whatever you're promoting, so we'll do we will put a picture in here. We'll grab we'll grab this lady's hair, let's say we'll grab this color melt picture. Okay. Now this is just creating an offer, this is a free thing.

This is not creating any kind of paid, then you could pick what you want to do. Do you want to give a percentage off to you? Why don't you buy one get one free. I don't know. We'll just do a percentage off. I won't we'll make it really juicy 50% that you could say here, organic hair color at the Jersey Shore too long organic hair color.

So that shows up right here. You could see that now if you wanted to add more of a description that would come here. Are you tired of getting four doesn't want to go clean. Yet again, this is just an example. And this is that's something that might be appealing to someone who's looking for that organic lifestyle. Then you put here when it expires where they can redeem this.

So if you're going to give them a coupon and send them to a website Something you put online if it's in store, you put in store, and boom, because I have the same address as you do. It's going to pop up with that address get directions or you can pick Send Message call now I have to ask, Do I like Call now and publish. So now I just made a promotion 50% off organic hair color, and it's gonna pop up in my feed loading in their patients. All right. Whites are slow Of course Wi Fi is going slow because I'm recording this. Okay, so here's another great things and I'm going to show you how we can make sure you are promoting local business.

So now and always make sure your website's on here and make sure that you have listed what you're like I have hair salon organic grocery store and health and beauty but you would put whatever is most relevant to you. So we're going to go here and say promote local business. You can also go here where it says promote either way. You're going to wind up going to the ad page in your business manager. Okay, Alright, so now if I wanted to just do an honestly, you're always promoting local business unless you're doing something outside of your local area. So here I am very specific as to what kind of mileage I want.

How far do I want to be targeting people? Okay? This shows you exactly you can move this if I wanted to move it out, move it in, I mean, you know, 10 miles, which way do I want to go more south or I want to go more north. So I'm gonna leave it right there. Then the age group of the women I want to attract or men depending on who you're running this ad for. Like I've specifically work on women.

This is like the age group. As a matter of fact, I'm going to maybe change this down because I'm going to go 40 to 61. Okay, you can really target whatever you want. These are some things I had picked beauty salon, additional interest hair coloring, professional hair. I'll get rid of this one this one doesn't work for this add beauty salons, salon owners will take out you can put here other demographics you can put on salary suggestions. So here's really important see this engage shoppers.

So that's a behavior. So you want people who are engaged shoppers. What are they looking for hair products. They're looking at beauty, health and wellness. This is another one I like they drive a luxury vehicle. I mean they have more money.

So you can really go and poke around interest. They're looking for a hair colorist. And this is just going to continue to navigate you can put beat what other behaviors this See what other behaviors CEO, let's just say you want to attract women who are all CEOs, you can go down to see browse. CO Okay, so here is our interest that will do suggestions because we really wanted to be thorough job titles. So let's just see her interest expensive teas, you could do expensive taste, you could do drive a BMW. Each one you can really target it to anything that they do.

So this is a pretty much pretty broad target. So I'm going to come out of here and here's the picture. You could use free stuff funnels, I don't suggest it put your own work in here, organic hair color, New Jersey, then I'm going to hear you put whatever you want to appear on the top part of the ad. Now he's checked for non toxic called the Jersey Shore. Now the only way to test your audiences is to really see what kind of interaction you're getting from them. Now, this ad is going to get them if you leave it like that they're going to get directions.

If I say coal now it's going to change that and I had put my number in here. So hold now they're going to hit this button and they're going to directly be directed to my phone number. You could also put your website in here if you want to direct them to the website, learn more, you know, like page, whatever it is you want them to do. So if you want to grow your page, let's just say we want to grow the page. So we'll make this promotion so they like the page. I'm just going to grow because now I targeted these people who are specific to what I want.

Okay, let me go back in here. So I'm gonna get rid of this hair designer. And I'm going to put organic food organic, so interest organic organic farming and living. So as you can see these suggestions, let's see what they Adjust organic living. So natural product, organic product. All right.

So this is even an hour in doubt my audience even more sustainable agriculture. Right organic food. So these are people that this is who's going to come in like my page, which most likely so now I know that they're looking for. I'm just going to go down as you can see, they're looking for beauty salons. They're interested in hair coloring, and this shows you the size of the audience. They like organic food, they look for beauty salons, hair products, all kinds of organic products.

We put all those in the detail targeting, so that we'll see healthy eating natural product expensive taste. So you can see they're all in here. Sustainable Agriculture, organic farming organic, natural product. So now my audience is really, really targeted. And I am going to run. Let's see.

See what we're going to do. We want them to like the page. I'm just going to do this for four days and see how many page likes I can get. So four days, daily budget $2, you can make it I don't suggest going over $5 a day, honestly, because you want to test it. This is how you're going to test who's liking your page, and what works if you don't want to blow money. I'm going to be cheap two times for $8.

I want to see how many likes I can get on my page. I come down here. Make sure you're in your right account. Make sure you have everything loaded here. And we're just going to touch promote now this is just to like the page. Okay, so that is it.

Simple promotion to get page likes and to start filling your page. Because we want to be able to fill the page with people who are gonna be using your product. So super, super important to make sure you customize that audience as to who you want sitting in your chair. What do they like? What are their interests? Do they like swimming?

Do they like the shore? Do they have luxury real estate, you know, these are all people you would do want to target in that. Also make sure you have your services listed with prices on your business page. Once again, it depends on how you put the settings and settings are up here. So if you want you how you showcase your page, this page is showcase differently than my consulting page because it's for my hair business. So I want everything to be very open.

I have original pictures here. It's clearly states by reservation. It shows all the services I do offer. So they makes it very clear when people visit my page, what they can expect. Okay, so here's this is the end of this module. Work on those few things and I will catch you in the next video.