This section contains 32 videos on Google ads. From basics to advanced concepts that anyone who completes the videos can handle your own Google Ads campaign individually.
The lessons in this section are:
Introduction to search engine marketing Google ads.
Understanding ads displayed in SERP.
Understanding Google ads hierarchy campaign ad groups and ads.
Understanding Important terms in Google ads like ads account campaign ad groups and ads.
Understanding different ad statuses in Google ads.
Understanding different ad statuses in Google ads
Understanding the different business goals in Google ads.
Understanding different bidding types in Google ads.
Understanding the extensions in Google ads.
Creating a sales campaign in the search network.
Steps to create call-only ads search network campaign using sales goal in Google ads.
Steps to create smart display campaigns using sales goals in Google ads.
Steps to create a Gmail display campaign using sales goals in Google ads.
Steps to create a shopping ads campaign using sales goals in Google ads.
Steps to create video ads campaigns using sales goals in Google ads.
Creating express ads with sales goals in Google ads.
Creating discovery ads campaigns in Google ads with sales goals.
Creating search network ads with website traffic goals in google ads.
Creating lead generation campaigns in Google ads.
A complete guide to Google keyword planner tool.
Understanding and implementing keyword matching types in Google ads.
Understanding and implementing call-out extensions in Google ads.
Understanding and implementing call extensions in Google ads.
Understanding and implementing lead form extension in Google ads.
Understanding and implementing location extension in Google ads.
Understanding and implementing structured snippet extensions.
Understanding and implementing price extension in Google ads.
Understanding and implementing app extension in Google ads.
Understanding and implementing promotion extension in Google ads.
Understanding and implementing conversion tracking codes in Google ads.
Understanding how google ads auction system works.
Steps to create a google merchant center account and link to google ads.