To get started with Google Search ads and design effective campaigns to reach new customers and grow your business, this three-plus hour-long course is for you. Using Google ads, the company's online advertising platform, we'll work together. The best-fit clients will come to your business when they're looking on Google for items and services like yours.

What will you learn in this course?

When the course is completed, you'll be able to:

• Sign up for a Google ads account.
• Create the first structure for the campaign.
• Conversion tracking should be set up.
• Add relevant audience, set bid and budgets, and target.
• Create advertising groupings.
• Research your target keywords thoroughly.
• Produce advertising that is both memorable and timely.
• The Google ads dashboard can be navigated using the following steps:
  • Get to know the Google ads tools and settings.
  • Conversion and profit optimization for your advertising campaigns.

This course on Google Ads includes 32 different topics with detailed content as mentioned below:

• Introduction to search engine marketing Google ads.
• Understanding ads displayed in SERP.
• Understanding Google ads hierarchy campaign ad groups and ads.
• Understanding Important terms in Google ads like ads account campaign ad groups and ads.
• Understanding different ad statuses in Google ads.
• Understanding different ad statuses in Google ads
• Understanding the different business goals in Google ads.
• Understanding different bidding types in Google ads.
• Understanding the extensions in Google ads.
• Creating a sales campaign in the search network.
• Steps to create call-only ads search network campaign using sales goal in Google ads.
• Steps to create smart display campaigns using sales goals in Google ads.
• Steps to create a Gmail display campaign using sales goals in Google ads.
• Steps to create a shopping ads campaign using sales goals in Google ads.
• Steps to create video ads campaigns using sales goals in Google ads.
• Creating express ads with sales goals in Google ads.
• Creating discovery ads campaigns in Google ads with sales goals.
• Creating search network ads with website traffic goals in google ads.
• Creating lead generation campaigns in Google ads.
• A complete guide to Google keyword planner tool.
• Understanding and implementing keyword matching types in Google ads.
• Understanding and implementing call-out extensions in Google ads.
• Understanding and implementing call extensions in Google ads.
• Understanding and implementing lead form extension in Google ads.
• Understanding and implementing location extension in Google ads.
• Understanding and implementing structured snippet extensions.
• Understanding and implementing price extension in Google ads.
• Understanding and implementing app extension in Google ads.
• Understanding and implementing promotion extension in Google ads.
• Understanding and implementing conversion tracking codes in Google ads.
• Understanding how google ads auction system works.
• Steps to create a google merchant center account and link to google ads.

Check out this link to know more about Best online digital marketing course