All right now inside of Module Three, we're going to be going inside of autoresponders. Now when it comes to which one to choose, there's quite a number out there. And at the end of the day, they all seem very similar, but I've done the research I've done a lot of this and of course, you probably going to use exactly what I use because why go through all the troubles the issues that I've faced, when you can just get the best product from the get go. So when it comes out from it, most people say that's between get response MailChimp and AWeber. That's simply just not the case. When it comes to MailChimp, you actually want to avoid them because of their stance on affiliate links.

They actually have a very low inbox rate when it comes for your delivery of affiliate links. They just have a bad response or a stance towards that. So if you do anything affiliate, or even really some sorts of tracking links, they don't allow that. So MailChimp that's off when it comes to get response. They are really easy to use, but at the end of the day, The one thing I found that made it an issue was and you're not going to unfortunately find this, unless it just like me, you get down the road six, nine months into it and you realize, oh, my goodness, they don't actually allow you to edit the technical details that verify where your email is actually coming from, and that it's your site that's actually sending it. So the fact that it doesn't do that you all of your emails look like they have been what's called spoofed or faked.

And that is a big, big issue. Because while your send rates are still going to be the same, you can't really see the thing that is affecting your inbox rates and how much you're going to spam versus people's inboxes. So again, another issue get response does not allow those technical verification details to improve the ability for you to get your message to everybody in front of them every time. So the final thing that I've always recommended, and when I recommend it, it's when you have zero to 10,000 In emails, and that is AWeber. Again AWeber is an amazing tool for zero to 10,000 emails. If you're just starting out, I highly recommend getting AWeber if you have anything over 10,000 emails, then Click Funnels is absolutely 110% the way to go.

And in fact, once you are reaching about that 10 to 11,000 emails in AWeber, you should highly highly consider switching over to Click Funnels, because it's going to be allowing you to segment your list, identify hyper buyers allow one click upsells and many more things that really would just take almost an entire hour to delve into. Long story short, when you're ready to spend the money. Go for clickfunnels when you're ready to succeed, use Click Funnels and when you have over 10,000 emails, use Click Funnels. At the end of the day. It actually ends up being less expensive when you have 10,000 or more emails, because everything that's just packed inside of it, including your sales funnel. So again, That's why I say have everything under one roof, including your autoresponder your tracking your sales funnel, everything you have to run your business so it saves you time and money.

Now, I'm going to move into how to date your subscribers once you've chosen your autoresponder because of course, now that you've gotten your autoresponders you gotta learn how you need to speak to your audience, and how you should send emails, a lot of this is going to break down really the ease of use. I think that in the end, a lot of gurus and experts in the industry almost overcomplicate things. And complicating things is a great way to include more variables inside what you are doing right, or what you are doing wrong. What we need to do is boil it down to a science, get it down to as few things as possible and make things as simple as possible. So when it comes down to dating your subscribers, I start out with number one, test the subject lines immediately. The fact is the reason that someone even clicks into your email reads your email And then clicks into that link and then goes and signs up or creates whatever action you're asking them to do is because of that subject line, that subject line determines everything.

If you can't get someone to click in after you've given them something, then it's all a loss. Absolutely a loss. What I've always found is that number two, short and catchy is best for subject lines. I've actually found that instead of saying, Hey, here's the hundred best secrets to Xyz, or here's, did you realize that you could lose weight in 27 days and all you had to do was stopped eating this one weird food. All of these lines, while intriguing are not short and also catchy. Some of the best things that I've actually used surprisingly enough, are things as simple as Hey, or did you see this or I can't believe they did it.

Things like that automatically catch people's people's eyes. They're going Through their inbox when they're looking for different emails, where they've been sent from and who they should reply back to first. At the end of the day, you always want to make those short and catchy lines just for people as if you're sending it to one person, because that's exactly how their reading is if you just sent that one email to them and them alone, even though you may be sending it to millions at a time. So short, catchy, personal, and very catchy is the point. Number three be visual inside of your copy. The way I want to really emphasize this is you need to bold it, italicize and speed copy your email.

Now, what does that mean? Well, when you're writing your email, I often let you see that the best way to write an email is by being short and to the point. Usually what you want to do is not include HTML or any images because a lot of different emails providers do not show that. But it is also nice to include as a backup or an additional copy. But guess what, what we've always found converts the best is just plain text with some bold and italicized words. And when it's written in a speed copy format.

Now, what is the speed copy format, you may be asking yourself, and it's very simple. It's something that just gives you one sentence at a time almost ends in what would seem like a dot, dot, dot, and it continues on. So let me give you an example. Hey, have you ever wanted to work online? Have you ever thought about trying to fire your boss making it work for you? But somehow it just never seemed to happen?

Why is that? Is it because you're lazy? No, probably not. What I found is that and then you start it again. That's your speed copy. It's leading you from one sentence to the next.

It's leaving you off on almost a unfinished, incomplete thought. And when you do that, you're dragging people through Their copy. Again, you don't do not want your copy or any of your text to break down into a second line. Usually what you want to do is just have one line for your text, hit enter twice, and then start your next sentence. And that's what's called speed copy. It's just one sentence at a time, sometimes even half a sentence, and it drags and pulls people through all of your email and all of your copy.

I even do the same thing on sales pages where I create a written sales page text. Speed copy allows people to naturally go through the entire process of reading everything on that page, because it doesn't seem like it's overwhelming. It's coming in one bit at a time, one little chunk at a time, one set that time. And that leads me into number four, use stories and parables. When you do end up doing that speed copy. The best way to wrap the speed copy into each thing that you talk about, is to use a story or parable.

For example, if you say that you had struggles Well, that's great, but it's even better To tell people how you struggled and how you overcame those things, and then wrap it up with just like a wise teacher would do, a reason that this failure, and what you're learning here can lead to your knowledge and your success, because you're skipping out on all of the issues and the troubles and the money that you spent. And that's exactly what it's using a story or a parable does. It allows people to capture it inside of their mind. Remember it more, and it also creates an emotional bond to the storyteller themselves. So number five, when you write an email, again, write that email to one person or like it's a friend. Even though you may have a million people on your email list.

These people are instantly introspective and focused on the world revolving around them. So for you to start saying, you guys or how would y'all like this is just not quite the touch that you want to put with someone. What you actually want to do is they help you You personally like this. And that instantly puts them into this perspective that this email was written just for them. And it makes them feel like they've really gotten to know you and personally connect with you. Over these years or months or weeks, however long, you end up talking and they stay on your list, which leads me to number six.

The way to keep people on your list forever, is focusing only on three jobs. And that's number one, creating intrigue. You want to make sure that you're always intriguing to your subscribers, making sure they never know quite everything about you. But you always feel like you're willing to give it out to them. Now, again, that's not saying that you can't go out and tell people everything that you've done and give and give and give and you're going to naturally then get. But when you create intrigue, think of it like dating.

Have you ever been on a date, and someone's just been an open book telling you all of the terrible things about them. That's not something you should do on a first day, everyone It has flaws. Everyone has something wrong with them. But let's face it, you want to create the intrigue so people can get to know the real you. And then later, you can slowly let them know all of those issues or things that, hey, I'm not a perfect person, I failed, etc. But now that you've gotten to know me, and I've created this entry, you still want to stick even though I had issues and problems.

And number two set expectations. Whenever you're telling someone to do something, tell them to do it, tell them what they should expect to receive, and tell them how they're going to get it when you set expectations, and then those expectations are met. Trust is built. Whenever you do not set expectations and you tell someone to click somewhere and you don't tell them what's going to happen or what they're going to receive. The expectations are immediately lowered. And that bar that they hold for you is also lowered in and of itself.

So again, set the expectations be truthful, but yet three entry, let them know what they're going to get, but maybe not everything that they're going to get. You always want to leave that little bit for them to feel like Ooh, I'm glad that he left this out and telling me because now this is worth 10 times more to me than I ever thought it was going to be originally. Which leads me to my number three, get clicks, that's absolutely all you're here for at the end of the day, you're just here to get clicks from your subscriber list. Everything that you do will eventually be equated to E p c earnings per click, and that's going to valuate everything that your business does, how successful you are, and how loving your subscribers are to you for dating them. Again, I'm going to go over that again.

Three jobs, create the intrigue, don't be an open book, set expectations, tell them what they're going to get, why they should click and what to click. Number three, get the clicks and once you get the clicks focus on the clicks. Once you get those clicks, it's all about the earnings you earn per click. Now that you've learned how to date your suppliers, Drivers, what you want to learn how to do is push out what's known as an email sequence that I call so plus Seinfeld. And now I learned this from Russell Brunson, it was a really great idea. And what it basically does is he says push someone to your squeeze page, they sign up, they get your freebie, and they're instantly sent to your sales page.

At the end of the day, some people are going to buy and some will not. The hope is that you put $1 into $1 app. But for all of those who do not buy, you're going to start what's called a SOPA Seinfeld sequence. Now, many of you may or may not realize what Seinfeld is, it was a popular show in the 90s. That basically was literally a show about nothing. And that's the exact idea that we have when we create your emails.

We are creating emails about nothing. And I will explain how we do that successfully. But the way that you build into a Seinfeld is with a soap. You have to have a soap opera, everything that you've seen, if you ever have watched a soap opera, it's extremely high drama. There's always someone that's sick. Cheating died, or some crazy sequence of events that's happening.

And it always keeps you coming back week after week. Even though the production quality is slightly low, the acting is sometimes pretty abysmal. And the storylines are pretty much faulty at the core. But the soap has, you're coming back. Why? Because it creates a high drama, and it wants you knowing what's the solution?

What's the end going to be? Because it leaves your mind wanting that final completion of the circuit. And mind. human minds are just like that. If you don't complete the circuit, then you create intrigue and if you create intrigue that keep coming back, so So the first part of the soap email starts out with basically what would be known as a pattern interrupt. you're addressing people's core desires and agitating their past failures, saying listen, I know you want to wait make money online.

I know you want to lose weight, but you've probably failed in the past because you simply balloon that weight back or you know you tried to make money. It seems like everywhere you went the wealth has dried up whatever it is You're getting your one big promise, then you're saying, here's what it is, here's what my product is about. It's going to deliver this one thing to you. You never want to focus on more than two things. Perry Belcher, let me know, whenever you deliver two things, say, I'm going to teach you how to work on Twitter, and Facebook, I'm going to let you learn how to lose weight and become, you know, a better person inside self development. Those are two things.

And once you sell someone on two things, you introduce that second thing, conversions drop, whenever you have just one thing, which also makes your product creation much easier, and your sales pitch much easier. That one thing people love it, they can focus on it. The mind can only focus on one thing at a time. Yes, we can multitask. But we can also focus on one thing 100% and make a true decision when you multitask. You're always torn between multiple things at a time.

And that's what introducing an an statement is with your one thing if it's this One thing and the second thing, conversions drop this one thing and the second thing And the third thing, conversions drop even more. So what's your one big promise, and then you introduce yourself as the reluctant hero, you want to come in as an attractive character that says, hey, I wasn't normally going to, you know, tell people about this. But at the end of the day, I found this. And when I did, I just couldn't help but not make it my evangel. So then you move in, you start with the third. I'm sorry, the second email, and you want to start out at point with high drama.

The high drama is basically, you know, I'm walking down the street, and there I was, you know, I had my groceries and someone robbed me and put a gun to my face. Yeah, that's high drama, but it's even better to say. So there I was looking down the barrel of a gun. And with a bullet in the chamber, I thought this could be the end. Bam, you're instantly at the point of high drama, and then you introduce your backstory or your wall that you hit. So I was spinning my wheels for five years.

Online trying to make money. I was $37,000 in debt. And I just hit a wall. I didn't know what to do or how to make money. And I realized that all of what these gurus were saying, it just didn't help me. So I had an epiphany, I understood that there was something that all of these people that were telling me, here's how you do A, B, or C, they were leaving something out.

And that led me into my path to find the ultimate solution. And once I took that path, I found this first success. And I'm going to tell you about that success tomorrow. And then you lead off with the third 30 minute, which is, Hey, you know, I told you, I hit this wall, and I found my first success. Well, it turns out that it was a big conspiracy. And at this point, this is where you actually justify their failures in any way that they failed.

You said, Listen, it's not your fault. It's a big lie. It's a big conspiracy. It's the government's fault. It's the President's fault. It's the Guru's fault.

It's the health Jim's fault, whoever it is blame Get on somebody and make sure you let them know it's not their fault, because these people, and you're finding a common enemy who you can actually throw stones at. When you do that, it instantly allows people to go on your side and create this cult or team mentality, which will lead to rapid growth. And you literally say, once I found this common enemy, and I saw that they were holding me back and all the ways that they did it, my growth exponentially grew, I made more money, I lost more weight, I became healthier, I became more successful, whatever it is, and then you say, listen, it wasn't just me. It was also these people too. And you come in with your case studies. And then you just simply say, Here were some of the hidden benefits.

So that's email three, and you wrap up. And then with email four, you come in, and you have your formal introduction of your product. So again, this is finally you've made your soap opera, you've built up all of the high drama, you've let them understand that they have the same issues, the same core problems. You've told him your backstory, how it's all a conspiracy. See, it's not their fault. And then you come in and you say, here's the product.

Once you introduce the product, there's almost this letdown. So you want to introduce the pain plus the cost it took to create that product. Hey, listen, yeah, this is just an E book or a video. But at the end of the day, the pain that it took me it took me years to build this email course. And it cost me 10s of thousands of dollars in order to put this together listening to other gurus, who always put some hole in their bucket, so that I always had to pay more money to learn how to actually make a six figure business online. And with all of that pain and cost that I put in, guess what, you can have the ease of use and buy this book, and you never have to go through all of that again, you can instantly have it the speed will come so much quicker than it did for me.

And then you started with your so benefits. You're going to buy this and it's going to help you make more money so you can afford the car of your dreams. You're gonna it's going to help you make more money so you can fire your boss that's going to help you lose more weight so you can wake up early And feel more energetic. Once you do that you move into your social proof. And then you simply make the offer to them, you give them the link. And just like that, that's your call to action.

And they're ready to buy. Because you've built up the soap opera, you've let them know all of the benefits. They've seen the social proof, the senior case studies. And now that you've made the offer, it's a no brainer. And that right there is the soap. Now, once you get past that soap, what is the Seinfeld?

Well, the Seinfeld is very easy. It's always an email about nothing. It can be anything you do throughout the day. It can be you go into the grocery store, it can be a little anecdote, a parable, a story, something random that you just ate, whatever it is, you want to be able to just simply talk about it and then find some oblique and odd way to wrap it in with your product. Now for example, one thing that I may say is something like this for my coaching program. Hey, it's almost tax year that time, boy, Isn't it crazy how my accountant lets me No, at the end of every year, here's how much money I need to spend.

Yeah, guys, isn't that weird, because I never really realized it. But my public account, my certified public accountant, told me that at the end of the year, the amount of money that you spend is then not able to be taxed, you can have it as a write off. So if I spent say, $10,000 on a coaching program, that's like saving $20,000 that I would have had to give to Uncle Sam. So again, I'm getting these write offs, and I'm saving money. So it's probably that time of the year again, where you're getting close to your taxes and you're going to be filing, why not save some money, instead of giving it all to Uncle Sam and grow your business this year? My coaching programs right below bam.

And just like that, you're getting the frame of reference that hey, spending money is actually making money because we're keeping it away from the IRS and from Uncle Sam taking all the hard earned money that you've built up over the last year. So again, that's a Seinfeld you're wrapping in it really has nothing to do with anything about my project. My product doesn't talk about taxes. It doesn't talk about how to save you money. No, it talks about how to make you money. But I didn't even mention that.

I just simply wrapped it in with a natural thing that was about nothing. And how that nothing had to do with my product. Now click here. And you can go on to eternity like this. That's exactly what a Seinfeld email is. It is very evergreen.

It's not something where you're going to talk about the Super Bowl. It's not something where you're going to talk about a specific game. No, it's going to be very general, everyday life sequences that you talk about, hey, today, I went over to the grocery store, I realized that when I was over at the grocery store, people were selling the larger items that were in bulk at higher prices, than if you had gotten just the equal amount at a smaller rate. What does that mean for you? Well, I found out that when people look at the big thing, they sometimes get overwhelmed and forget to look at the price. Well, here's what I'm doing.

I've broken down my course that usually charge $5,000 for animals. To charge $7 for it here, because at the end of the day, you guys only need this much. And then you give them the link. Again, there's another Seinfeld email, you're just letting them know, hey, instead of giving you a big bulk price, where I could charge you more and make more money, I'm just going to give you exactly what you need here. And that's a Seinfeld email. And that's exactly what your email sequence should look like.

As it goes on forever. There's always things you can talk about, you're always building up the value as you go along in the Seinfeld email sequence. Again, you're always building the relationship sending people once someone buys one of your products from a funnel, they should be segmented and re subscribed to a new, a new funnel. So that way you're building the relationship in a concurrent and natural process. Now in the background, I'm sure that you've seen I've just been going through a couple emails and all them really doing back here. So I'm just showing you guys and giving you guys an idea of how short emails are coming from.

JOHN Troy Deacon Smith myself. Russell Brunson a lot of these guys are making very short emails, they're very short, very to the point usually less than 150 words, we include two to three links. And it's separated by about three, what I would call speed copy paragraphs, usually about two to four lines maximum. And that's enough to pull someone through, you're only going to have someone's attention for usually a minute or 90 seconds on email. And that's all you need to make a sale. So again, making it simple, making it short, making it easy, that's when again, it's going to actually make you more money.

So again, keep things simple, and you're going to find easier success. And my final tip is, is I do encourage all of you here to subscribe to others newsletters within your industry, but only copy one person's success don't mix again the second that you start mixing, just like I explained in the intro model, yeah, can have 100 manuals to build a computer but some of them Start from the top. Some of them start from the bottom. The only problem that you can run into is when you start with one manual and switch over to another. And that's exactly what copying someone else's success is. You can start copying one person's success.

But the second you mix, you're making variables that you personally have not tested, and know if they will work for you. So again, subscribe to one person, one person only for their success and their funnel. But make sure you subscribe to many people's newsletters in the industry, just to see how they talk, build their relationship with their audience, and then you can realize how simple it is to make money with email marketing.