Now let's dive into the daily email Seinfeld sequence. Now, this sequence may seem a little bit odd at first, but I really got a lot of inspiration from the actual show Seinfeld. This was a very popular series ran for, I believe, nine seasons in the US, probably one of the highest grossing for NBC over its long span of replays, and, well, endorsements everywhere. Seinfeld was a basically series about the my new show nothing of every day. And that's what attracted people so much. It was the small stories about the attractive characters that you were watching, and just seeing how they handled what they did, because for some reason, we as humans love observing anything.

So as long as you put something in front of us, you have a little bit of a unique observation or something a little bit crazy happens. Well, the best way actually is to use one of these three writing styles. I'm about to go into and show you. And we're going to start off with the episode style. Now, the episode style is something that I love to do. You can switch between all these styles at once that we're going to cover but stick with one main one.

And then you can kind of sprinkle it out throughout. Because let's face it, you're going to want to teach in different types of ways. But I like to stay to one main style, one main arc type. And when you do that, you're going to be a lot more successful. And then like I said, just kind of sprinkle in the other styles as you feel and it comes natural. So the episode style, what happened today in your life, no matter what it is, it could be a very mundane thing, but it's all about how you go about presenting it.

You can say, hey, today I went out and I saw, you know, this guy, he was selling something on the side of the road. It was really awesome. But the one thing that was wrong is you know, his sign wasn't large enough for me to see what you were selling you I, once I pulled over, I saw Oh, we had pineapples. And now we've been going there ever since. But what I ended up finding out is that it's these small little changes, that makes so much more money. I actually told this guy on the side of the road that I found, hey, you know, you just should make this one change.

And it's kind of like a split test. And I told him what to split test was, I said, Just see how much more you make by making this time bigger and in big red letters and sticking it out right near the sign with an arrow about where to drive in. And obviously, he did that he ended up making about double the money. And what did you do? Well, he asked me for more advice. And then again, what did I do, I started teaching them things inside of and I hook it back from my book sales, funnel secrets and blah, blah, blah, whatever it is that you have for yours.

If these episodes styles of what happened today, and discovering how this one small way it doesn't really even need to even make sense quite perfectly. It just in some small needs to link back to a reason of why it's, you know, this product is good. Why? You know, it's like, Oh, if only you had this or boy wouldn't have been great or this is what that would have made it for difference in the situation, whatever it is. Whatever happened today, it's not my new show that you're talking about. Now, if it's maybe story based edutainment, again, it could be something where you're actually saying, hey, today, I was going through working with a client, and we were learning how to set up an autoresponder together, and there was this one unique trick that I learned, and it's going to help you double your sales, click this link and learn how and maybe it's a course on how to write email copies, whatever it is, again, these are all different types of styles, relating back to whatever you're offering is your product service or solution.

The other one is controversial. This one's really great to do. For me my controversy is the doers versus the no action Nellies and I like telling them Coleen That and telling them that they are that because I don't want people like that on my list. I want people who take action who are ready to be successful, because that's what it takes, it takes action, it takes dedication, and then you reap the rewards of what you put in. So that's kind of my style that I write inside of, there is another style that you can go into, which I call the educational style. Some people feel like this is actually on average, I really see a lot of females gravitate towards this style.

And I think it fits females actually quite well. And just doing the checklist, the how to use the Q and A's, the FA Q's, all of these things where it takes lists and multitasking. I think women have a natural mindset and basically it's wiring NLP explains the process quite perfectly. You know, you basically goes back to a prenatal dominance in, you know, nurture versus nature and all those sorts of things you can get into a whole linguistic argument about it. But the very idea is I see a lot of my female students go into the educational style. So this may be something that may be valuable for you.

Or if it's just something that rings true, you love teaching this type of your way. You go, Hey, today, I want you to download this checklist, it has three things for you to do. And the fourth thing is go buy, you know, this product right here. Or, you know, here's how to do this, I'm going to show you, you know, how to build your front end, now that you know how to build your front end by this and I'm gonna inside show you the script that you can use, whatever it is, there's just all types of ways that you link it back. And it's always linking back to your product. You don't ever, ever, ever send out an email without linking it back with some way to profit from it.

If you can't profit or monetize that email. There is no point in sending it out. All you're going to get is spam and unsubscribes. That's basically what happens to me if it's like, I opened this email and then it's like there's nothing to do. That's it. Actually, when I get the most unsubscribes and spam counts, it's not when I'm pitching people every single day, day after day, talking about, hey, here's something cool that happened, or here's something that I learned, or here's something that you can learn or go read this.

And then inside that article, again, it's a call to action to what buy my book or get this, you know, high ticket hack webinar, whatever it is, I'm pushing people to that next step. And it's using these types of styles. The final style that you can use is the epiphany. Now the Epiphany is for those people who really want to feel like they're the coach, the guru to be looked at, and you want to have and it takes a little bit extra thought, but enlightening thought provoking kinds of ideas. These things can be something where you're just shifting the perspective for some people, it really does come quite easy, I believe, because they have a mindset where it's just well everyone's looking at it from a 90 degree angle and we just need to go over to 85 degrees. Or 45 degrees, and we're going to see, you know it for what it is.

And it could be the idea of, Hey, you know, what you think is the Twitter industry and you know, Twitter advertising why it really won't be too big, in a sense is because while it's kind of in a sense for morons, you know, how many people you know, how much intelligence can you fit inside of 160 characters? Not much, not at least an exposition is what it takes, you know, think about this course? Could I in 160 characters make you successful? No, I could probably make you a little bit more retarded. But that's not actually going to help. What you need to do is be able to give lightning thought provoking ideas every moment.

So it takes quite a bit of work. It's a little intrusive, but when you do, you do come off as that guru you come off as this genius that someone needs to look at go after Lee or I'm sorry that you lead and they follow. You give it kind of these challenging ideas. Because you want to challenge dogmas, and it's not dogmas in the sense of a religious or political or even geopolitical idea, it's the matter of the fact of, hey, you're in this industry or about health. And you've always believed that in order to lose weight, you have to go on a very crappy diet. Not true at all.

Not true at all. I'm going to challenge that dogma, that existing belief, and I'm going to absolutely crush it by showing you this. And it's because you're eating these types of, you know, metabolizers, and it's slowing your body's, you know, calorie burn down. That's why you're fat. It's that you're eating the wrong foods. It's not that you have to eat bad, these things taste really great, but it's just that you got to eat this group and not that group.

Then you have other things like ideas or inspirational, inspirational comes a little bit easier, you know, just telling success stories or quotes, things of that nature. That's where the Epiphany does get a lot lighter and easier. So again, you can kind of flutter these throughout. Pick your one style that you want us to Stick to and then really hammer that down, nail it down, get good at it. And then kind of sprinkle in the other styles, you want to be an epiphany kind of person, do that go after it, then kind of sprinkle in educational or edutainment or some episodic style emails. From there, you'll be able to contact your list on a daily basis.

And let me tell you, you're going to be surprised to find out at first but then you'll get very used to it because you understand the psychology and the mentality behind it. But contacting people every day, are you going to get unsubscribes? Of course, because you haven't contacted these people probably in a while. So you need to rewarm your list up. And even outside of that, if you start contacting people daily, maybe you're doing bi daily or weekly or whatever it is, you just you're gonna have unsubscribes Why? Because people don't want to be contacted about something they need a solution for.

It's not a solution. They're looking for that actively. And guess what? That's good because they're not going to be buyers, buyers or people who need the solution. Right now they're willing to pay, get out their credit card. And then all you have to be is that bridge towards that information, and you're done.

That's all we're trying to do with our daily emails our daily Seinfeld sequence, it's getting into the daily routine, giving a certain style of writing and reaching out to your audience every day letting them know something else that they can purchase, to find more solution or ease of use or happiness inside of their life. Whatever it is, the Seinfeld sequence brings that about and makes people happy to hear from you every single day. It's these types of stories that keep people so well involved and so hooked into who you are, that they don't want to go anywhere else. They want to just stay with you