Okay, so now that you know some of the identities or archetypes that you can actually use for the attractive character and the storylines. What I want to go into is each storyline and how it can fit either for you as the attractive character, or for someone else, like a third person testimonial. This is someone who could be like a case study or a client that attracts other similar clients in similar scenarios. For example, if you work with plumbers, dentists, and electricians, each one of those is going to have his own attractive character in a sense, because it speaks to that individual and that archetype of an individual as their business model. So if I'm an electrician, I'm going to have a lot of odd things that electricians may run into, you know, hey, this is one big issue that I have. And then you may have a dentist and he says, Hey, it all comes down to billing my and getting my invoices paid.

You know, that's my issue, whatever it is for the attractive character, whatever you offer as a service or solution. Just Simply frame that in the sense of a client as a case study. That's one of the things that I like to do if you ever have any, any hesitation towards, well, should I be the attractive character? I do suggest it because it's very sexy, it builds a long term brand, when either you are the head of the company is the attractive character. But if not, that's what spokespeople are for Jared from subway, you know, you have the Progressive Insurance. Oh, my goodness, I'm having a blank for her name.

It's not Pam. But the idea is that all of these people are not the actual owners of the company. They just represent a modem or a model for the average consumer. And that's why they speak so highly to the audience. So when you use an attractive character, the storylines that you use should be wrapped around things that have happened inside of your life. And I'm going to give a few different scenarios because there's so many ways that you can wrap this around, and I want to try and make it as universal as possible.

Your framing needs to be around one of these six storylines. And it's going to be very easy to then right around that polarization of the attractive character. So number one before and after, you need to start at that point of high drama like we're going to talk about inside the soap opera sequence. When you do that, you're actually able to parallel the, the the effects of hey, here's who I was before. And here's who I became after this and look at all that change. Look at all the before so you need to lay that kind of all out like, life was sad, life was bad, I was fat, I was ugly, I had zits I had acne, I don't know.

Whatever it is, you just want to simply be very upfront about all the terrible things you know the internal dialogue pain, the oh I hate myself. You know, people have all these types of scenarios, whether you're dealing with money, personal beauty, working out health, anything at all, even though business. It people have been That they do that they always second guess themselves and you know, there's so many things that you can obviously show a before and after. So delve into not only the actual out, outside or external, whatever you're trying to say, Hey, you know our products gonna take away 10 pounds of fat, you need to then go inside and say, you know, not only was I 10 pounds overweight, but I felt like a slob I had so little energy, I couldn't sleep, right? You know, I'd stay up late, I'd wake up late, and it felt hard to stay motivated at work.

And then after bla bla bla bla bla, all that changed. And that's all you're trying to go through is just each and every portion. Let them know what changed and how the after was completely different point by point by point. And when you do that, that before and after story becomes very universal because you cover a wide range of things and emotions that people feel. Not everyone has to hit exactly on point. But the more that you hit, obviously the more that that attractive care We'll speak to your general public or audience.

Number two, when it comes to a loss and redemption. You're looking for someone who is trying right there in the middle. Maybe they're not complete failures. Because no one starts out as complete failure. Even when you're down and out. You know, you're what you consider bottom rungs of society or anything like that.

There's always a more loss that can occur. And you always want to talk about that where you were right, because a lot of people are going to feel like, oh, man, I was there. I'm there right now, or thank god, I'm not there. And then they're going to look at it like, wow, if they did it, and it was that bad. I can do it. Right.

And that's the Jared from some way scenario of the loss and redemption where it's like, I wasn't that fat but that I went to college and I started gaining even more, you know, I was probably about I forget how the story went on something like 120 pounds overweight, then he gained another 80 in a year. He has ended up deciding, hey, I'm gonna go on a subway diet, right? And I'm gonna lose all this weight. And he decided just eat two sandwiches, I think it was, yeah, two sandwiches a day and he lost over half of his body weight, which is insane. And obviously you had assistance in, you know, exercising and doing that regularly. But all of that led from my loss.

You know, I was at a bad point, but I got worse, right? Everyone loves hearing that story of how things get worse for people. So why people love fail videos, there's more fail compilations for videos and the idea of, you know, America's Funniest Home Videos, that is all just based on failure. There's not one video inside that whole series that deals with success that I've ever seen. It's not like Oh, that was a win, you know, I feel good. People want to see you get knocked down a peg, have that loss, and then you redeem yourself through some scenario, which is usually using your service or the secret that you found or what you're revealing inside this course.

Whatever it is, that's the last First, the redemption so you're trying to get knocked down a peg and then exceed beyond that. Number three if you go into secret telling, this is awesome i love this because that's exactly what my books based off sales funnel secrets. People love secrets they want to know, you know, 300 pages of secrets, I got it right there for you. I'm going to tell you, you know, the secret to wealth, I'm going to tell you the secret to a sales funnel, I'm going to tell you the secret building blocks of a business. I'm going to tell you the secret of success. I'm going to tell you the secret formula to having you know dream clients, I'm going to all those things, you know, the more that you say I'm telling you a secret.

People love hearing secrets, especially when they're dirty. They're hot. You know, they're don't tell their top secret, whatever it is that agitated, that's attitude secret. People love that stuff. People are always like, oh, dirty secrets. I don't know if that'll fly too well, but when I send out an email that has anything dirty and secret inside of it, boy, those open rates go through the roof.

I mean, sometimes I'll get 33% click through rates because people want to know What is that dirty secret? Like that's insane for click through rates, most people are lucky to honestly get, you know, five and 10% click through rates really 1% is what most people deal with. But I deal with high click through rates because, again, telling dirty secrets and that's very attractive for my audience. And I'm sure it could work as well for yours, whether it's online making money, or offline, just trying to develop themselves and their mental states and you know, their livelihood. Number four, amazing discovery, the amazing discovery is going to go through in this in the sense of, Hey, you know, I was on this road, I was on this path, this journey, whatever you want to call it, just wind it around what you've actually done. We've all been on journeys, whether it's 10 hours or 10,000 hours, that's a journey.

If you go down the street, and some just even the slightest thing interesting happened. You can make that quote unquote, a journey that was a journey, you know, hey, it's so 30 minutes to go pick up this stuff. And while I was there, you know, I ran into someone that was interesting or something interesting happened. Now you're having this amazing discovery of a journey coming in and unfolding. And then at the end of it, you discovered eight, they didn't have the type of milk I wanted, they only have these types. And these types are good for you.

Because XYZ, whatever it is the amazing discovery in smallest way, it doesn't have to be big, but it wraps around into this one core thing, right? Because all we ever focus on inside is one thing, that's all we ever want to present. Because if it goes anything outside of that one thing, it starts confusing the mind of the buyer. See, you introduce one thing, it's good people get it to the point they're either gonna stay for they're gonna leave you introduce two things. You now split the audience up. And now twice, many people will say no, if they don't agree on either one or even both things and oftentimes times with American learning because we do well for you and your site left to right.

We do this sort of thing where we only remember the last thing that was mentioned to us. And I don't know if that's the same in every other country around the world. But I know through our education system, anyone that speaks English or has any, you know, semantics inside of the English language, their memory is basically programmed from birth because of the education system to only remember the last thing you mentioned. So if the last thing you mentioned wasn't what they came for what they wanted, they're out, they're gone. It's just like that. And me, Perry Belcher, Sid Michaels, Russell Brunson, Deegan, Smith, Dan Kennedy, there's a lot of people that I've worked with and I've learned from that all agree on this thing, and we've all done tests on it.

When you introduce two things, conversions go down, introduce three things conversions go way down. He introduced four things conversions just dropped like a rock. I did this the exact same way. When I was closing 12 and $25,000 contracts for SEO, I used to have four things they could pick, then I dropped it down, my conversion rates went up, I dropped that down only gave them two choices, my conversion rates went up, then I only gave them one option. And my conversion rates were literally for every hundred contracts that end up sending out, I get seven signed. And now mind you, that obviously took a little bit on my part, I had to find prospects, things like that.

But for my previous 2% conversion rate where I had four, I rather charge them the rate that I want, right? And it's a little bit higher than what most people signed for. Right. And just one one option, and I had more people convert on that than ever before. $25,000 contracts, and they only have one choice, and it's either yes or no. And more people said yes, because they couldn't say no to multiple things or they couldn't get a confused mind and a confused mind.

According to David spragg myself, Richard bandler, the founder of neuro linguistic programming, all agree, a confused mind never buys. That's what it does. Other than that, you want this amazing discovery to be one thing, focus around all the benefits, how this one thing led to a life changing discovery of, you know, X, Y, and Z. Number five, us versus them. This is a very, very fun thing to do. What you want to focus on mainly, is the idea of throwing rocks kind of like, you know, you're the, the person throwing rocks at a tank, right?

The government, they lie to us, you know, the President, he's never in power. He's never in control. You know, he's just a puppet. You know, whatever you want to do police brutality, all types of things, you know, the us versus them is everywhere in the world. All we want to do is have someone that's on our side going, you're right. These people are in on a conspiracy.

They're in it. against you. And it's not your fault that you failed. It's their fault that you failed. And when you say that, really that's the line, you know, it's not, it's not your fault that you failed in the past with XYZ. It's not your fault that you failed in the past to lose weight with diets.

It's a big conspiracy. All of these dietitians are part of the AMA, and the American Medical Association gets rich off of obesity and all the pills that they get to shove down your throat. And it's a big conspiracy us versus them. Is it really real? Well, I mean, yes, in a sense, if you really do your research, but you can just simply, you know, point fingers at some big, you know, corporation or entity, and everyone goes, Yeah, EFF them. I don't like them.

I don't trust them. What is it that they're hiding from me? And then you say, it's this thing once I discovered, you know what they were hiding from me and that they were holding me back. I instantly found this one thing, right, we go back to that one thing and that All of a sudden increased my success and then you know, I never looked back I was I was, you know, losing weight. I was gaining muscle. I was doing all this because everything that these gyms teach you everything that the AMA, you know, American Medical Association teaches you, it's just Bs, you know, they're they're trying to hold you back.

That's what everyone wants to hear that secretly in life. The reason that they haven't been successful is someone else has held them back. If you tell them that, you're like their Savior, they're like, Oh, my God, Okay, thank you. It's not me, then it's someone else. And I know that's kind of a bad thing. In a sense, it makes the sale number one, but number two, a lot of people if you have the right language and reprogramming even through your email etiquette, like we'll be covering, you can actually build off that foundation saying, Listen, everything that you were taught before has been a lie.

And people need to even hear that because they need to just clean off that slate of their mind, and then absorb exactly what you're teaching the way you're teaching. So that way, they can get similar results, if they start mixing, you know, system a system B, E and Z. Guess what, you know, they're gonna get this. This is a, it's all mixed up, why am I not getting the exact results that you're talking about? Well, because you're spending 20 hours here, four hour, three hours here, 30 minutes here, and 30 minutes on my course. And you're trying to get 24 hours of effort out of that, you know, it's mixing all these things.

And so, just focus on one thing, make sure that you're telling them, you know, us versus them, let them have a clean slate when they come in, say, focus on what I'm teaching you because I have a different mindset because I understand that these people have been holding us back and it's this reason, and you have to have that type of mindset, to be able to learn things in a certain way. So I want you to kind of clear out everything and asking people to do these things. They'll do them, trust me. So us versus them. That's all you want to do. Number six, third person testimonial.

This is just as easy. It's As simple as, hey, they're just going to give you a testimonial and tell about their lives. And they don't have to follow one of these specifics, specific storylines, and that's quite alright. But nine times out of 10 when people tell their story, it's going to assimilate close to either one or two of these storylines, you know, one through five, it's gonna be like, I didn't know that, you know, Verizon network fleet was holding me back from having proper GPS communications with my, you know, a vehicle fleet for semi drivers. So what I ended up doing was, I ended up transferring over and it cost me an extra $5,000 You know, every year, but what we ended up saving, you know, and there's a before and after, and I'm getting involved with a number five us versus them before we were spending, you know, 27,000 or, you know, $127,000 on fuel costs, but it drove it down 13% which ended up saving us $20,000 you know, over the course of the year.

So while we were Pay more on the front end, the back end saved us money, time, gasoline so much more. And, you know, there you go, you're starting to merge and create hybrid. So that's what a third person testimonial becomes is kind of a hybrid of different scenarios. Whereas if you're trying to do a storyline, try and think around the paradigms of just one of these, and then you can sprinkle in the rest later, but build your main storyline around 1234 or five, you know, before and after us verse them discovery, secret telling last verse redemption, whatever it is. So when you do that, and you have that paradigm shift of it can either be you or it can be someone else. It really opens up the fact that, wow, my company does have attractive characters.

And the attractive character is going to have faults, they're going to have flaws. They're going to have things that people like that's wrong with them. And that's what we want, because no one should be perfect. Anyone that's perfect. We hate people. They're perfect.

We want to throw rocks People that are perfect, people are a perfect or the perfect scenario for us versus them. And they're the them, right perfect people or them, screw them, EFF them. We don't want perfection. We want reality. That's what everyone's so hungry and thirsty for nowadays is the truth, the reality. So when you kind of create that paradigm, it really opens up and allows you to shift over and see how these characters can be so lifelike, so real, they can be you even they don't even have to be real, but I suggest that they are because having a physical face behind really enveloped people inside of the story.