Now, let's go to technique number four, where we're going to combine the I agree. And the issue isn't technique. By putting these two together, you can create or formulate a more powerful script or statement. So in other words, you're going to do the I agree. And you're also going to use the issue isn't. So let's go through some examples.

Okay, the first one, again, cost of training. I agree. The training is expensive. And would add, notice that and I would add that the issue isn't the cost. It's how many more deals your team will be able to close? Am I right?

Or whatever tag question you want to add. But you see if I combine those two, I agree the training is expensive. And I would add that the issue isn't the cost. It's how many more deals your team will be able to close every month. Isn't that's what's important, Mr. Customer, see how you can just play with that.

Okay, here's one more example. Too much effort again, to change. I agree. It's a lot of effort to change. That said, that's my favorite phrase, by the way. That said, the issue isn't the effort.

It's getting your team to be more competitive. Let me show you how or let me show you why. Or ask a question, to see how easy it is to combine these two. As you're listening to this, can you kind of see yourself or hear yourself actually saying this? It doesn't sound forced. It doesn't sound like you're trying to control but you are shifting.

You are mentally shifting the buyers mindset by saying I agree. But the real issue isn't this it is that right? And then you push them down that track really simple to use. But now it's your turn to combine both of these. So what I want you to do is combine the I agree statement, and the issue isn't statement into one simple script before you go to the next video.