Do you find proposals stressful?

I did, too. For over a decade. But I figured out the reason I was having so much stress (and not having predictable success), was because I was thinking about proposals all wrong. I changed the way I did proposals and suddenly started to enjoy writing them, rather than dreading the task.

Teaching this technique to others, I know it wasn't just a fluke for me. Other people have in some cases doubled or even tripled close rates while reducing pricing pressure and stress.

• The common mistakes people make when writing and presenting proposals (including many mistakes that I've made)
• How to think about proposals from the prospect's perspective
• What every great proposal needs (and how to know when you don't have a great proposal, so you don't waste your time)
• How to structure a proposal - it's simpler than you might think
• How to price and negotiate
• How to manage the sales cycle to let you create a compelling proposal without lots of stress
• How to talk to prospects in a way that helps you decide if you have a compelling proposal, and if so, how to write the proposal without lots of stress
• How to present the proposal and get the client