Scarcity types. When you plan out your campaigns, you need to think about what type of scarcity you will be using. Generally we can divide scarcity into two general types. Number one, a time limit number two quantity limit. Regardless of what you sell, you can almost always use the time limit. A nice countdown timer is for the quantity limit.

You need to be a bit more careful there. I won't say this relates more to physical products than digital, but this is not always the case. You can also use quantity limit for example, if you do consulting, or any other service that requires your time when you start paying attention how marketers use scarcity you will notice things like purchase countdown sales price calendars next day shipment countdown seasonal offers low stock notices limited edition items in Seoul but it also boils down to either time, or quantity limit. We can also say this is real urgency. Because when the pair of shoes are gone, they're gone. prospects cannot buy them anymore, it's over, they have to wait for the next shipment.

When the timer reaches zero, the offer goes away that is real. On the other hand, you will see here and there different scarcity tags or sentences, pushing this further or maybe used on their own, for example, selling fast or in high demand. If you remember from the examples or get to now get it today. This is what's called implied urgency. So that's another classification real urgency on one hand, and implied urgency on the other. Quantity limits are easier to do depending on the system you use.

You can do it manually or automatically. timers on the other hand are a bit more trickier, but don't fret, by the end of the course you will become a scarcity marketing master. So again, the two types of scarcity are a time limit and a quantity limit. We put that in the real urgency bucket. And we also have urgency words in sentences like get it now get it today selling fast. This is implied urgency.

Thank you for watching and stay purposeful