Hey everybody, welcome to step one lesson seven other sources did you do all the assignments from step one through six. If you did, that's great because that means you know a lot more about what you're looking at in terms of your course, and what you want to do with it and how you might market it and the kinds of things you need. This lesson in step one is about looking for other sources to make sure that you're in the right ballpark with your project. In lesson two, we'll go further into defining your murmur base specifically, but let's get through this one first. So today, I'm coming to you from Durango, Oklahoma, at the Choctaw Resort and Casino, where I'm speaking in a conference tomorrow, I wanted to talk to you for a second about other sources of information. So far, you've looked at your previous clients, the folks who paid you to do something you're probably taking off on on this course.

You've also asked people on your social network by polling them. You'd probably check for some folks just by chatting them up on social media or through your personal contacts. And you've also thought about your motivation for doing this course. So now it's time to look at some other resources if you haven't already, if this seems redundant, it may be, but this is the part of the resource that you really got to pay attention to to see what realistic expectations are for what you're doing go out to the Bureau of Labor to see how many people at the job classification like the one you're targeting, would be interested might be interested in your course. For example, if there are 7 million people who might be interested in your course, it is it realistic to think you'd get all of them? No.

Is it realistic to think you can get some of them? Yes. And that's good. You still have to figure out how to contact them and convince them to buy but that's okay. If you don't have an audience, of course isn't much help. So Bureau of Labor Statistics, annual industry reports, evaluations from your customers of the work you've already done.

In addition to ask them if they'd be interested in buying something. trade shows and conferences are a great place to find out who's interested in what. And finally, if you have a source of spirituality that's important to you tick deep within and the process that's most familiar and comfortable to you to see if you're in your right path. Or if you're just doing this again, because it's something you want to do, which is valid, but you have a lot better chance of success if you're doing something that's on the path set for you. Finally, go to the news media. you own your search term and do a search of how many courses like yours exist.

If you haven't done this already. If you have Try, try mixing and matching some of your words to see if you get different results. Also check with professional associations. What professional associations that are like the work you're doing, might be offering courses that are similar to yours. These are some good ideas to help you look at other sources so that you've gathered all of this data, and now you've begun to sift through it. Again, as we said earlier in step two will help you define very specifically the learner.

And that will help you sort out some of the prospects and the pepper as we say, that you might have discovered you've created now with all this information you've gathered. So take a look at your workbook. Have at it, see what you can find. And then take a look at the last question in your workbook which asks you to go back in and think about what you've learned so far. This of course, has reflection built into it. So it's a really great idea to do the assignments and then to stop and think about what you've done for a while.

Should take you maybe two or three days altogether, just to get through this one step. See you again soon. Step two