Step 2-2: Your Learner

Build Winning Courses! Step 2: Define your Avatar
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Transcript

Hey, welcome back to step two define your learner. This is lesson two euro Lerner. Here, what I want you to do is go on and get back to your workbook and prepare to use it again because again, the more you document, the easier it becomes for you to keep building and refining what you've worked on in your previous steps and lessons. So take a look with me at the front page of the step two workbook. You'll see I've just circled step two, lesson two, your learner, I want to make sure first of all that we've got some definitions in place. Remember that your learner equals your avatar, your learner equals your avatar.

This is the detailed picture of the person you're going to help with your course. Look at the question, can you visualize every detail of your learners lives? If not, it's going to be hard to help them. For example, if you've got somebody who's a racecar lover if your primary audience loves automobile racing, and you use analogies About ballet, it's probably not going to work so well. So in this lesson, you'll define every detail of your learners lives, not unlike a novelist who's creating the character that they're going to feature in their novel. in your workbook, take a look at step two, lesson two, here on what you'd begin to think about these questions.

What did the people that you're going to be teaching, do to make a living? How do they earn their income? It might not matter in the long run, because they might be coming to you looking for a job change. But it could matter to in the beginning, when you think about pricing, and again, it might not, it's still good to know. The second thing I want you to think about is, what do they believe? What to do about society, about education, about culture and politics?

Are there particular beliefs to which your learners might hold that would influence what you put in your course. It's good to do some research about this and some of the places you can use for research are Bureau of Labor Statistics. You can actually Google do searches about what do X, Y Z's believe? What is the culture of anything you can do to help you figure out who these people are that you want to help learn what you're learning what you're teaching, rather, and how they make a living, and what their culture what the, what they believe what they think about culture, politics, religion, work, learning, everything will be helpful to you. While you're at it, be sure and check out what percentage are men, what percentage are women, how old they are, what the youngest ones are, what the oldest ones are, and what the middle of the of that bell curve looks like, and what their hobbies might be.

Anything you can do to paint a really full picture. Anything you can do to learn who your learner's are and make a really good picture of them will be helpful to you in the long run.

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