Okay, friends, so what are bounces and complaints, I don't want to bother your head now with technical details, just in short bounces is bounced emails, whenever you send an email and the email, don't go to the recipients inbox or the recipient mailbox and bounces back to you. This is called a bounce email. So bounced emails has several types, we have hard bounces soft bounces have a lot of types. If you're interested in learning more about these, I will attach a value to my YouTube channel when explained bouncing in details and how to handle bounces and so on. But now in general, just know that bounces is all emails that don't go to the mailboxes of the recipients. It may be the address is not valid, which is a hard bounce.

So this email is not valid. Or it's a soft bounce like if the mailbox is full, or maybe the recipient mail server is temporary down and so So if you have a high percentage of hard bounces, this is a sign of spamming. And this may cause your account to be close. So always, as I told you before, monitor your reputation dashboard, monitor your bounce rate. Now how to ensure low bounce rates simply by validating emails, I have a free email validation software that he can use if you want. But my recommendation for you My advice is to use a premium email Validation Service, even if it costs you somehow more money, but this will ensure your email marketing system as a professional system, you will ensure almost zero percent bounce rate and it will ensure that your account to be always on the safe side.

The second thing is the complaint rate. What is complaint simply, whenever you send a message or an email to someone, and that person reports you the spammer you know and your Gmail account as an example, you have a link or a button where you can reply as spam, if you get a lot of people reporting your spam, then there's a bad signal that you're a spammer and will cause obviously your account to be closed. Now how to avoid high complaints simply sent to targeted people sent only to your highly active subscribers sent only to valid and your followers in this way people are waiting for your emails waiting for your good information, your high quality information and you will not get any complex any spam reports. In this way you can ensure your account your system is on the safe side and you can get the best results out of your email marketing system.

I hope the idea is somehow simple. As I told you I don't talk about you have now in details if you want anything. If you have any question any doubt I will be here anytime waiting for your questions as I told you to check that touched links you will find some nice videos explaining bouncing and so on. You will get some benefits from if you are interested.