Step three develop okay no questionnaire. Now that you have listed the customer requirements, it is time for developing the canno questionnaire. To construct the questionnaire, you would formulate a pair of questions for each potential customer requirement. Recall the example that we had done in the previous chapters. The first question is termed as the functional form of the question. In the functional form, you will refer to a situation in which the requirement is met.

The second question is called the dysfunctional form of the question. This is the case where the requirement is not met. When writing the pairs of functional and dysfunctional questions for each potential customer requirement, you can use the following guidelines. Construct clear questions Don't cram several thoughts into one question. Keeping the questions clear and concise is the right mantra. Since you're referring to customer requirements, you are discussing the benefits that the customer would get out of your product or service.

Hence, your questions should be drafted in exactly those terms that benefit the customer. The way you have drafted the questionnaire will reflect the company's professional image, you must ensure that the format of your questionnaire should further enhance that image