The Kano Analysis Grid - Performance Requirements

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Transcript

Now, let us observe the performance requirement. This requirement is also designated as one dimensional customer requirement. For example, in the IMS bank, allowing the customer to track which stage of the loan approval process is the customer's application in is likely to be a one dimensional customer requirement. Likewise, if the customer loan can be approved with minimal and necessary documentation, that is another one dimensional requirement, customers would love it. Of course, some of these requirements have to be met satisfying the legal and regulatory requirements of the specific countries tooltip the more the one dimensional requirements are met, the more a customer is satisfied

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