So I mentioned q&a a couple times who, what, where, when, why how these types of things. So it's really important that when you are ready to launch your beta, and you have your, your company ready to go, that you have all of the information typed out. I mean, if I go through folders of Insta, more marketing, I mean, you're gonna find all these different files. Look at these files is ridiculous. And these are all priorities and processes and scripts, and business plans and App Review emails and emails to investors. And we have a press folder, you know, these are all press releases and email letter launch days and press releases.

So you should have tons and tons and tons of content. And one of the things you should have are questions and answers. Because when journalists ask you a question, you have to give them a consistent answer. Same with your team if your team messes up, because they said the wrong thing. That wouldn't have happened if you had a QA ready to go. And what I mean by QA is habits document that you ask yourself questions and then you answer them.

And when people ask you questions, jot down the answers in a Google Doc. And that way, your team can read those questions and answers so they can prepare for what a journalist might ask them, or what an investor might ask them or what a consumer or one of your users might ask you. You should always have the answers typed out.