There's another amazing resource out there you can use. They're called API's and SDKs. Now, if you've ever logged in somewhere with Facebook or Twitter or LinkedIn, or some other social media site, logging in with a website is called an API or an SDK, you're basically taking the information from your profile, your name, your profile, photo, your email, your password, your location, your birthday, etc, etc, etc. And you're plugging it into the website that you're logging into, so that you don't have to enter all of that information, which can become very tedious. So I tried to give you an analogy here. an API is like a recipe to bake a cake, a set of instructions, you have to get the ingredients.
So you have to go buy the flour and the sugar, and the butter and the eggs and you put together the cake. Whereas an SDK is, which is considered like a line of code. That is a cake mix. You're just going to build it based on the mix that you get. So it's a lot simpler and easier. A great example of an SDK would be Google analyst.
Next, which I'm showing you in a later chapter, but I can show you quickly here on Google Analytics, how to get that one line of code. You click on admin down here on the left, tracking info, tracking code. And bingo, this code right here, you copy it. You paste it into your code editor by going to the bottom before body before HTML after all your scripts and paste it right there. I'd like to add a comment usually like this, start Google Analytics and go to the bottom of it. And type and Google Analytics so I know where it starts and ends.
And this code right here now allows my website to have Google Analytics where I can actually see everything. And the website I'm using this on is cashew TV, which is one of my startups that I'm working on and I built This and it technology called bootstrap and check it out. There's our survey right there on the website. Like I said, you can embed it onto your websites. So I practice what I preach people. I wasn't kidding when I told you to do surveys are very important.
Sign up for our beta launch. So this is a typical landing page website that you can build. And it's mobile responsive. And I'll be showing you bootstrap in a second. But before we get into that, let's go back to our API and SDK. So I showed you the Google Analytics SDK, there's a lot of other ones out there you can use.
And once you determine on the technologies and the frameworks and the open source technologies and API's and SDKs