Everyone thinks back to Wi Fi fundamentals with location and analytics. This course will help you to muster the air. We can take Wi Fi analytics to just about everywhere. Let's have a look and see what is its effect in a retail store. So we have a typical shopping mall store. Using Wi Fi we can determine real time numbers of smartphones in different locations.

We can define capacity or density for each area, in our store or at the mall in real time. We can also define the distance from our access point or the pedestrian in store or outside Are the customers loyal customers? Do they repeat coming back several times a month? Or is it their first time in the store? We can also use trilateration. To find out where are their exact location.

And this changing the store showcased layout gets me more traffic. If so, I will do it in all my stores on every more. Wi Fi analytics helps me to understand the in store patterns, visitors in my store. What are the peak hours in terms of traffic? What are the most crowded and popular zones in my store or in my mall? We can analyze marketing campaigns better did it succeed to bring more Customer what is the conversion rate between visitors interest and income?

Next up we go hands on with analytics using Google Sheets and Wireshark. See you soon