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Transcript

Now as people are visiting your website, they're going to look at a lot of different pages. So let's start talking about what pages people are looking at on our website. For this, we can use the all pages report. So to get to the all pages report in the sidebar, click on behavior, then click on site content, then click on all pages. So this lists out every single page that people visited during their session on your website. So in here, we can drill in and we can look at the different pages, we can see some different metrics about them.

So the first metric we can see is pageviews. This is the total number of times that page was viewed by people visiting your website during that time range. Next, you have unique pageviews. This is the count of sessions where the page was viewed at least once. So right on this report, we're saying that we have 43,151 unique pageviews or sessions When that page was viewed, but right, we have 52,091 pageviews. So across those different sessions, people viewed that page multiple times, we then have average time on page.

And then this is the average time that non bounce visitors spent on that page. So in this case, for the homepage, that one on the first line, people spent an average of a minute and seven seconds. And right here again, we have that disclaimer about if this is the last page people visited, then we're not going to be accounting bullied for the accurate amount of time that people spent. So again, think of this as a relative measure of about how long people are spending. If you've recently made changes to a page, you want to see if that time goes up or down, based on what your changes were designed to do. We then have entrances.

This number tells you how many times people entered the website on this particular page. You then have The bounce rate. And right here again, the bounce rate is people who only looked at this page, and then left your website. So in this case, 45.4% of people who looked at the homepage bounced away, they left your your website without looking at anything else, we then have the exit rate. So the exit rate tells you the percentage of visitors who left your website from this page. Now, exit rate and bounce rate are sometimes confused.

The bounce rate tells you how many people left from this page and only viewed this one page. The exit rate tells you how many people left from this page. But they may have viewed more than just this page. So both the exit rate and the bounce rate are telling you something about how people left from this page. But in one case, the bounce rate, it's people who only ever viewed that page. Now the last metric we have on here is page value.

This is the average value from the page. If you're using specific types of goals, you'll have that revenue information included in your report. And you'll have that down here. If you don't have that set up, this page value will just say zero. Now, what can be helpful to do as you're looking through all these different pages is you can search for different pages on your website. So in this case, we want to click on Advanced above the table next to the search box.

And this will give us the ability to conduct an advanced search for pages. In in this advanced search, we can do lots of different things, we can search by different dimensions, or we can search by different metrics. So in this case, we have a dimension search for paid. And we're looking for any page that contains the word of peril in its URL. And then we can also search by metric. And so in this case, we're searching for any metric, which in this case is a bounce rate that's greater than 50%.

So we're trying to find all the pages that contain the word apparel that have a high bounce rate. And then this is what that search result would look like. So in this case, we're now looking at all the pages within the apparel section of Our website that have a higher bounce rate. And this kind of search can help us really zero in on which pages we need to focus on which pages we need to improve within a particular section of our website. Now, there's something else you can do within the all pages report. It's really interesting and gives you lots of great details about how people are engaging with your website.

And that's the more details. So let's take a look at the homepage here. So I'm going to click on home. When you click on home, it's going to reload something that looks pretty much like the all pages report, but specifically for this one page. What we want to do here is one click on navigation summary. So navigation summary will tell you how people not only visited that homepage in this example, but how people moved to and how they moved away from that particular page.

So you can really start to understand the journey people are taking as they move through your website as it relates to this particular page. So in the case of the home, page, we can see the different previous page paths and the next page paths we're taking. Let's step through this a little bit more. So right let's say we're looking at page a, in this example, that's the homepage, though, before people come to page a, there's a few different things they can do, right, they can be somewhere else on the web. And then they can come to page a, so that somewhere else on the web might be there on Facebook, or they're on a Google organic search, and they see that page listed and they come to that page. the right people can also come to page a from some other page on your website.

Now, after people are in page a, they have a couple options. They can either exit your website altogether, or they can go to some other page of your website. And that's what the navigation summary page report really helps us understand. So right in the case on the homepage, we can see all the previous pages people were on before they came there. We can also see how many people enter the site on this page. So right in this case and homepage on this website 66% People came directly to that page from somewhere else on the web.

And 33.7% of people came from some other page on our website. On the other side with next page, we have a 41.03% exit rate that means of the people on the homepage 41%, left. And then next pages beads, we have about 58% 59% of people who moved on from this page to some other page on our website. As you look at the previous index pages, you also want to not only see how many people are doing that, in this case, we have 60% of people who are moving on to another page, you want to make sure they're moving on to the right next page isn't the page that you expect people to move on to. If it's not what you expect, then there's some opportunities to probably adjust the design of this page to encourage people to click to a different page and engage with your website in a different way.

So as you look through the URL, Pages report, you want to see which pages are being viewed and ask yourself if there are pages that are missing? Are there pages that aren't being viewed enough or aren't being viewed at all? In a lot of cases for a lot of clients, as we go through this report, the top 10, top 20 pages that get the most page views are surprised. And there's a lot of clients who look at that and go, Well, wait a minute, where's this page? Why isn't this page listed? Why aren't people visiting this page?

That's an opportunity, right? If you're not seeing certain pages represented on those top pages, then you need to adjust your website's design, you need to change your navigation around training, encourage more people to go to those pages. You also want to ask yourself which pages are viewed too much? Right? If too many people are looking at one particular page on your website, that's a problem. Now another way to think about that is do you have too much of your traffic on one page of your website.

So in some cases, as we look at this report, we might see that 70 80% of the traffic goes to just one page on the website. That's a lot of people going to that web page. And that makes that one page. Really important, possibly too important. And that's a really big risk for a website. We're not spreading their traffic out enough across all the different pages on our website.

And then as you look at the navigation summary report, you want to know if people are moving between pages in unexpected manner? Are people coming from the right pages, previous pages that were listed? Are they going to the right pages, the next pages that were listed? And if not, what can you do to adjust that? Next up let's talk about different ways we can look at pages on our website by looking at landing pages.

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