In this course, Matthew Edgar from Elementive walks you through what you need to know to set up and start using Google Analytics. 

What will you learn in this course?

• What Google Analytics is and what types of questions this tool can help you answer
• How to setup Google Analytics and install tracking code
• How to use reports to determine how much traffic arrives on a website
• What the different data points can tell you about the quality of the traffic arriving on your website
• Where to spot and how to spot opportunities to improve traffic quality or increase conversions
• How to configure and use goals and event tracking to measure how people interact with your website

Who should take this course?

This course is designed for business owners, marketers, designers, and developers, and anybody else who wants to start measuring how their website performs.