Conversion Rate Optimization Masterclass

Learn how to build a landing page from scratch with no code.

Conversion Rate Optimization Masterclass

Learn how to build a landing page from scratch with no code.
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About the Class

Join over 96,000 of your fellow website owners, online marketers, and entrepreneurs in learning the fundamentals of landing page design and conversion rate optimization.

I will walk you through every step of landing page design with real-life case studies, actual experiments, and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that convert 2X - 5X more than your current landing pages. 

This is not a web development course. This course will not teach you CSS, HTML, or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, eCommerce, or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake, and you're leaving a lot of money on the table. 

What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? 

What will you learn in this course?

  • How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design
  • How to write headlines and calls to action that will motivate your users to act instead of turning them off 
  • How to design an action block with a clearly defined conversion goal
  • How to triple your conversion rates by using the principles of readability, simplicity, perceived value, and clarity in your landing page design
  • How to run professional usability tests on a tight budget
  • How to build a landing page from scratch on a custom domain without writing a single line of code 
  • The Fogg Behavior Model and how it applies to good landing page design
  • Why understanding the AIDA sales funnel is so important in conversion rate optimization
Who should take this course?
  • Website owners
  • Online Marketers
  • Designers
  • Small Business Owners
  • Ecommerce Managers
  • Social Media Managers
  • Pay Per Click/Search Engine Marketing Managers
  • Entrepreneurs
  • Digital Marketing Interns
  • Web designers and web developers

Author

Yomi Dubin

School

Yomi Dubin's School

Requirements

You should have a landing page or website.

Class Contents

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What's Included

Language: English
Level: Beginner
Skills: Web Designing, Landing Pages, Websites, Landing Page Designing, Conversion Rate Optimization
Age groups: All ages
Duration: 9 hours 49 minutes
47 Videos
19 Documents
16 Quizzes
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