Not all conflict is bad. This becomes the end of this course I want to talk about ways that conflict can be good. And this is so that you can recognize good conflict and harness it, and even encourage it. The first thing to say is that conflict is a way of challenging the status quo. It's a way of challenging recommendations and ideas. conflict can create better decisions.

We know that groups that are frightened to conflict and value harmony too much will put that harmony over getting the right decision, or variant idea or, or a particularly awkward Inconvenient Truth gets pushed to one side and groupthink issues, and the group makes a bad decision. conflict can also be creative, it can encourage different views different ideas, which could lead to innovation and creative thinking. conflict can help drive learning personal development. Because when we get involved in conflict, we learn about ourselves and we learn about the situation we learn about other people's points of view. And as a result of learning we develop when we grow as individuals. I firmly believe that wisdom comes from reflecting on our experiences, and the more rich and diverse our experiences are, then the more we've got to learn.

And therefore, the more we develop, conflict is just one of many rich and diverse experiences that we have as human beings. And conflict can be a way to drive understanding between individuals, particularly if we prepare to listen to one another. And understanding between people grows organizations, it develops teams. And it's also a source of change. Because if I understand you and I understand your needs, and what you perceive to be your rights, then I can help you to do something about it. And change comes As a result of conflict, often between the status quo, and a set of needs or desires or assertive rights.

And finally, if that clash between the status quo and possibilities, does lead to change, and ultimately conflict can lead to a better future. And that's not some sort of crazy idealism. And neither is intended to be some kind of a galleon dialectic theory. It's the reality that organizations organization's change as a result of conflict with your organization gets into conflict with a customer out of bad customer experience. If you harness that conflict wisely, you can change your relationship with the customer, you can strengthen it, and the company can learn enough to deliver a better product and a better service and that check is valuable and can lead To the long term viability of a company that if it weren't listening, if it backed away from conflict or entered it to it in a destructive way. Well, history books are littered with companies that have done that.

They fail to change. They fail to adapt. They fail to survive. Ultimately, conflict is a suboptimal strategy