I hope you've got some really fun plans for your experiments. Now steps four and five, the design thinking process you're going to do after this online course. Step four is called prototype and experiment. prototype is the design word for building something. So you can test it. experiment is the same thing.

So you've already got plans for this stage, your plans already laid out. You just have to execute. So step four is executing on your on the plans that you've already made easy, right? So while you're doing this, make sure that you're taking notes at the same time, and really thinking about what parts do you like, what parts are you not liking? What would you change to that as you're going along, and that will really help you with step five of the design thinking process, which is evaluate and iterate or make small improvements. So you're going to be evaluating as you're going along and doing your experiment and At that point, you're going to think when you're done you experiment, you can think, are you really enjoying this?

Do you want to just make a few tweaks, improvements and keep going? Or is this really not for you, and you're just going to ditch it all together? Seth Godin has a book called the dip. And in it, he talks about when to quit and when to go the distance. Have you heard that saying winners never quit? Well, Seth claims that that is an absolute utter lie.

Winners quit all the time, they have to quit. They just do it strategically. So if they don't quit, then they'll be multitasking all over the place. We'll never get anything done. You've got to quit things that aren't going anywhere. So when do you quit, you quit when it's going to a dead end.

There's nothing inspiring at the end of it. You're always going to have some hard times getting through, you're learning new things, and you're going to continue if these I can see the light at the end of the tunnel. That's like, Whoa, just figure this out and you'll get this reward and it's going to be awesome. Then you work through that tough stuff, and you get to the reward. But if there's no awesomeness at the end, it's just a dead end. Then why do you want to go through the daily grind to get to mediocre?

You don't, right? So winners quit strategically. Now, if you decide to keep going, then I want you to start questioning a few other things. Start asking how can I questions? So if you decide, you know what, I'm really enjoying this, and I'm gonna get here and the rewards going to be awesome. start questioning, how do I get there?

Or how do I continue what I have, or how do I get more of this piece of what I'm doing, but less of this, what I'm doing here. So figure out how to tweak what you're doing. How to make little improvements. Sometimes they're big improvements. Usually they're little improvements, just a little inches until you get to what you really enjoy. So that is how you that's iteration, those little improvements.

Now you're going to keep going back to experimenting, and evaluating, and improvements, experiment, evaluate improvement. It's an ongoing cycle, until you feel like you really know what you're doing. And then you're still going to continuously make improvements. So that's step four, and five of the design thinking process.