Everybody has ideas. But only a few of us make them happen or make money off them. What a waste! If you want to become better at making your ideas happen, read on. This class is perfect for you. Ideas for movies or Instagram stories. For furniture or a digital service. For a new product or for the branding of that new product. Ideas for a start-up or a VR experience. Learnings in this course are applicable to any kind of idea.

My name is Wout and I work as a freelance creative. Over the years I've made many of my ideas happen but also profitable. I've designed this course to help you make your ideas a reality as well.

I'll show you my way of working and thinking. You'll learn hands-on methods and tools to improve your creative process and mindset. Learnings that you can apply immediately.

It's all about spotting opportunities for ideas. Dive deeper into these opportunities. Generate a lot of ideas for your opportunity but also choose your winning idea. And finally, bring that idea to the next level. Along the way, I will cover topics like mindset, success, and failure, reflection, and more.

Let's get started

Chapter 0: Introduction
- Trailer
- Welcome and course introduction
- Why I designed this course
- About Wout
- Develop your own style and process
- Mindset, post-its, and space

Chapter 1: Spotting opportunities for ideas
- User journey/spotting opportunities method
- Lego Serious Play/spotting opportunities method
- Daily problems/spotting opportunities method
- Dot voting / fast decision-making method
- Recap and assignment

Chapter 2: Do your homework, learn more about your opportunity
- Desk research
- Surveys + Typeform
- Organise and document key learnings
- Recap and assignment

Chapter 3: Ideas, ideas, ideas
- Trigger Cards/idea generation method
- Around the table/idea generation method
- Random word and image association/idea generation method
- Selection Matrix / fast decision-making method

Chapter 4: First development of your idea
- Goals and audience
- Find your format
- The very basics
- Small investments + Fiverr
- Always double check
- Recap and assignment

Chapter 5: Outro
- Success and failure
- Reflection
- Imitate, assimilate, innovate
- Final recap and final assignment