People Don't Care How Much You Know Until They Know How Much You Care

Public Speaking Made Easy: Sean Collard Learn how to Prepare Yourself for the Big Day
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Transcript

We all know what working on them public speaking one or four working on them, we have to understand we have an audience with an audience of 110 or thousands or 10s of million is irrelevant. It's the same basic principles. Number one must understand is people do not care how much you know, until they know how much you care. People don't care how much you know until they know how much you key. One of your major responsibilities as a communicator, before you can actually go and give them information and change their world. You have to innovate ktr audience you actually care about them?

It's a bit difficult to how do we do that specially when you're at a distance, we'll try and mingle with your people that you're going to be speaking to, don't give away your identity. And don't give away what you're going to actually be saying. But you want to connect and you must remember is you have a major role in actually creating an atmosphere. And how that atmosphere is set is I will go spend time with the waiters. I will go spend time with the organizers. I will go offer a bit of help.

I will go stand in the kitchen with the people who are going to be serving because they all fasted and they're all angry and they're running around and they're making a noise and they want to make it all work out and I can be that one. It's going to make them all feel okay you do carry authority as being the speaker for the day or one of the speakers even if it's a waiting speech. You kind of One of the important people and that importance carries weight. So you can go spend time with the waiters and say, Well, that's a really good job, what you're doing going to the kitchen, thank you very much for the food that you're preparing today. The organizer, how's it going? Have you thought of?

Can I help you with anything? Can I pick that up for you? Don't take initiative, because you're getting in the way of people asked if you can, sometimes the fact that people know they can ask you is good enough. And then with that, you're going to create a, a feeling that you have some kind of caring with, for your audience. Now, if you're in front of your audience, and you couldn't do any of that, how do you do that? maybe tell a few stories.

One of my favorite stories is is that I married the girl next door. She was five years old. I was six. My name is Roma, my absolute treasure. My beautiful is what I call her. We've known each other for 46 years, and we've been married for 30 years.

Now what happens after that is you did it. Or now all of a sudden you've made a connection with the audience. I can say that I have trained over one and a half thousand wardens in the prisons here in South Africa. And I have dealt with a lot of the inmates too. And now you're going wow, you spent some time in the community. He spends time with people.

So kind of he must know what he's talking about any case, I spent a lot of time with young people. One of my callings is to raise up the next generation of young people and connect the hearts of the father's to the children and the hearts of the children to the father's. So that kind of information, which is the beginning and the opening of my day allows people to understand that I actually do care. My question is, do you till next time Yeah, he's mad.

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