Chat bots. chat bots are an increasingly popular tool for marketers, business owners and webmasters. So what is a chat bot? Essentially, a chat bot is a miniscule AI that will normally live in a website, and will which then be able to answer questions and engage in basic conversation. Very often chat bots are used in customer service. This way a website can answer commonly asked questions and significantly lighten the load on its customer service team.
The company can provide the support it wants to for its buyers without spending a huge amount on extra members of staff and call centers. But a chatbot can be much more than just customer support. chat bots are just as effective in marketing and can be extremely effective at increasing sales and profits. chat bots are particularly effective at kick starting a sales process by welcoming visitors to a website and asking them what they're looking for. Instead of relying on UX to try and guide the visitor to the right part of the page. a chatbot can instead simply ask what they are hoping to buy, and then take them to that page.
What's more is that it can provide useful recommendations perhaps informed by previous buying history. And it can reduce any concerns that users might have. chat bots can even get information from customers by asking them their budget, or what it is they're looking for. Even if they don't buy, you now understand their intent, and you can use this information to hone your marketing strategy further. Some pundits argue that in the next few years 85% of business might be done through chatbots. So how can you get started 80% of businesses say they want chat bots in place by 2020.
Facebook chat bots, One option is to invest in a Facebook chat bot. There are plenty of sites and services online that will sell these for you. Facebook Messenger is a new frontier for a lot of small businesses. While it has crept under the radar for many marketers, the numbers speak for themselves. Facebook Messenger is currently used by over 1.2 billion people. That's 11% of the entire human population.
And what makes messenger even more powerful is that it can be embedded into your website over 20 years. million pages use messaging and that number is growing. This provides a very simple and easy way to communicate with your visitors to answer their queries and to help convert traffic into sales. But you can't be available 24 seven to cater to all your visitors needs and this is where a chatbot comes in. This is a basic AI that content to your customers and help to provide a more personal experience while answering basic questions. This is a hugely powerful tool for businesses as it means you'll no longer lose visitors that struggled to find their way around the website, or to get the information they need.
Imagine if customers could order food by just sending a Facebook message and then answering a few automated questions are what if a business could access your expert legal advice without ever needing to speak to you in person? All of this is possible in the near future. Facebook chat bots can even be proactive by sending messages to potential customers. You need to be extremely careful with this seeing as it can be seen as spam. But if you have an automated system that's able to reach out to potential buyers at just the right time with a carefully crafted message. This can be huge for business.
Other types of chatbot. Of course, not all chat bots or Facebook chat bots. There are many other ways to implement chat bots into a website from creating them from scratch using homemade software, to using them to respond to emails or SMS.