Computer Vision. As mentioned, computer vision is the ability for machines and computers to see by learning from huge datasets and machine learning. By observing countless images, a machine can learn to identify images and an object or to navigate an environment without crashing into things. What does this mean for the future of SEO? One big thing. And one thing that you should make sure that you are ready for is that Google will likely start paying more attention to images on websites.
Traditionally, we've been told to avoid using images for things like site names. Why? Because Google can't read an image and therefore we won't get any SEO benefit from that. But Google does have software that can read text from an image. This is called OCR, optical character recognition. And if you want to see just how good it is, try pointing Google Translate at a foreign language and see it appear in your native tongue in real time.
If Google can do this, then it's only a matter of time before it starts reading the text in your images to see if they back up the Nietzschean key phrase that you're targeting with Your website. Likewise, seeing as facial recognition is already a big deal when it comes to security and Facebook, it is probably only a matter of time before Google starts using that too. For example, if you write a blog post about Sylvester Stallone, Google might someday look not only at your content, but also at the photos on your page in order to see if there are pictures of Stallone their Google Images might one day not be reliant on surrounding text at all, but might instead basis results purely on what it sees in the image. And whether this lines up with what you're searching for. Issues like image quality are also likely to play a big role in the future.
Google might opt not to recommend your webpage if it thinks the imagery on there is poorly chosen and out of place. So what can you do to prepare? For now the closest thing to communicating with Google via images is the use of markup language and or file names and alt tags. Using alt tags to describe images can help Google to know what they represent. And therefore to better decide if you're sight is relevant for a particular user. Meanwhile, make sure that all the imagery you're using is relevant and high quality.