Okay, everybody. Welcome back to the next lesson. In this lesson I'm going to talk broadly I'm going to talk generally how you set up the automation in the MLS system. Now obviously, each regional MLS system will be a little bit different. But all the major functionality is the same. So if you need to pause the video to kind of Google or find your way through a couple of different the actions that I'm going to walk you through, definitely feel free to do that.

So here I am. I'm in my nitrus matrix, which is our local North Texas MLS system here, and I'm just going to do a quick search. What I'm going to do is set up a template and I'm going to have a recurring search that gives me the last 30 days of expired listings. So let's do that. Now the Quick Search is good enough You don't need to do the full search. So let's first off let's do status.

Let's take off all the actives and active contingents. Here we go. I'm gonna click on expired now the the default option It's gonna give me the last 90 days of expired. Yeah, that's fine. This is the first time you're using this strategy. Go ahead and send out the last 90 days worth of expired catch up, you know, anyone who's had an expired listing in the last 90 days go ahead and touch them.

But typically what I want to do is just get 30 days worth because I only want the last 30 days worth so that when this tells me on the first of the month, you know, the first of July, it'll tell me all the June expires, the first of August, it'll tell me all the July expires. So 30 days, you're going to be able to touch those customers pretty quickly after the expired listing. Next, we're gonna go up here to map search, typically used to do about five miles outside of Lake Worth, Texas, wait for the drop down. Click on that it looks like I'm going to be able to get 11 matches. So the way I have it set up now I can anticipate about 11 expired listings per month. So it's going to cost me About $5 and 50 cents in stamps for this marketing strategy every month, and that seems to be okay with me.

I'm going to go up here and map those results and see what that looks like, see if I'm still happy with it. Okay, so here is a Lake Worth, Texas, which is outside of Fort Worth. It looks like I'm getting some expired listings in an area that I don't really care too much about. I really like the Lake Worth area like Eagle Mountain in April. What I want to do is come over here and just change that to April. See if I can't get a better time in April You bet I did.

So that takes us down to six matches. Okay, but there's six better matches. So here they are right here. This is actually I'll just expand that out a little bit more. And now we are in business because these are the houses that I want to be involved with right here. What does that 14 houses.

So let's go back to the criteria within nine miles of Hazel, Texas I'm very happy with. So we definitely want to save that. So let's go to result of the Results tab. See all 14 I've got them all sitting here on one page to collect all those. Now a couple things before we save this search result, what I want to do is you can see that it gives me the address but not the city, state and zip code. I'm definitely gonna want that because that's what I'm going to be writing on the envelopes and then there's no owner name.

When I look at this agent single line. If you're pretty familiar with MLS, you can do this kind of in your sleep, but look for your icon on your mouse to turn into the four direction arrows, click on any of the headers here, and we're going to insert a column. We're going to do this four times when insert an owner column. hit Apply. I want to insert a city I'm going to hit Apply. I'm going to insert this actually, I'm not going to insert the state because no one outside my circle is going to get outside of the great state of Texas.

And then I'm just going to put this in an order that I would rather look at that. So address the city. zip code. Okay, so this is pretty much all the information I need to know. One side note here, when I receive this report monthly, of roughly 14, expired listings, I'll have the owner name, the address in the city and the zip code. That's enough to fill out envelopes stuff by product, put some stamps on, you will see I only have about 50% of the names.

So in the owner name, this is what the real estate agent, you know, provides the MLS system. During the listing process. You could see whatever's on record or it's in a state or see agent, see private remarks so you can see a couple of these that are That are just kind of generic, and they're probably doing that to protect the privacy of the owners. And that's, that's honorable, and I have no issue with that. So what I will tell you is, you can either just put, you know, to the homeowners or homeowners, but I typically don't like doing that because I know personally when I get mail that just goes to the homeowners, I mean, pretty much go straight into the trash. So if you prefer if you really want to make an effort to put a good marketing product in front of, you know, the owners of stone Lake court here, what you could, what you could do is just copy that, and then most MLS systems will have some kind of tax database so you can open up ours is called real estate tax.

I'll open that up in a different window. And then I'll just do a real quick search of that address. If it ever loads here, we do got a quick search loading up, put in the address box there, hit enter And that will give me you know, whether it's an owner or whether it's an estate, the owner name, looks like it's a hazlit nails spot Incorporated. So I just might put to the owners there, if I don't want to waste too much time trying to get to the, the end of who actually might own it. But yeah, so that's what we'll do. If you care to do that, that's it, that's a quick way to do it.

Or we can just send it off, you know, just to the homeowners and that would be fine as well. Okay, now that we have all of this knocked out, and I've got it in the set that this is the setup that I want to see, every single month. What I'll do is come down here Ours is a little Save button here. I'm gonna save this as a saved search first and foremost, and we'll call this the 30 day expired listings. And then I have to send it to some contact. So go ahead and create a new contact for yourself if you haven't done this already.

I have It's called the JR test contact. And I will save that. So now that I've got that saved, the second option you can do is this new automated email button right here in the middle, I definitely want you to click that, I want you to send that to your test account. And I want you to expired listings in the last 30 days would be a good subject line. I don't really care about a welcoming email but for the recurring email, just actually this is just going to use so it doesn't really matter what you put in here. It's going to give you a nice link that you're going to see your your monthly expired listings.

And then down here at the bottom don't care about any of these other settings at the schedule. I want this to go out monthly, so click that monthly option. It will come to you the first of the month at midnight. It will give you the previous 30 days worth of expired listings and I want to hit that save button and That is it. One final thing. While I will tell you now that you've gone through all this work, you get the owner name and the address and the city, I'm going to go ahead and save that as a display.

That way. Whenever I pull this search up on the first of the next month, I can just use the display that I want and I know the owner's name, the address and the city will be there as well as the zip code. So we have an option here it's a little edit box is called managed display. And I can name this display and I want this to be my 30 day expired. Oops, here we go. 30 Day expired display.

I want to save as a copy. Man I'm so glad I remembered that that that's the part that I love being able to just log in the first of the month I can either come from that email that I set up or I can just log in and go to my saved searches and then is the hey you know You want to use the agent, fool or the agent one line or the agent to line. And then I'll quickly realize that it might not be everything I want. So I can put my 30 day expired view. And I'll be able to see the owner name, address, city and zip code. Now, I will leave you with this, every month you're going to get this information.

This is the way you execute. print off about 100 of those PDFs that we had put them in a folder, put them in your desk, forget about them the first of every month, pull up the 10 or 12 or 15 expired listings handwrite them, right I don't know if you remember in the last lesson that that PDF is double sided right and it's a trifold and it automatically puts your return address on the top left. I want you to hand write their name if you have it there. And their address in blue pen right because blue pen stands out a little bit more. It kind of shows that personal touch it kind of makes them pause just a little bit more before they just throw it straight into the trash. Kim to see you know what's going on handwritten that hardly ever happens.

I want to check this out. So you're going to handwrite that in blue, throw some stamps on that and send it your way. Last thing I want you to do, the next listing you get because of an expired listing the next seller that calls you up and says, Hey, I found your ad. And I maybe I didn't like my last real estate agent or maybe we had a price wrong or the things just fell out. The next listing you get I want you to comment on this course and let me know because I want to revel in your success with you. Okay, guys, appreciate your time today.

That is the end of this lesson and we'll see you in the conclusion.