Lesson 3

How to Create an Ad in InDesign Adobe InDesign: How to Create an Ad
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Import text and format body copy, headline and sub-headline.

Transcript

Can you with our lesson and we're going to import text and talk about fonts. So the first thing we're going to do is create a box to put our copy into. So I'm going to grab the box tool. I'm going to fill it with white so that I can see the copy I've put in there, I'm going to put my text tool in the box. And I'm going to go to File place. And you notice it doesn't recognize the pages file, it recognizes the RTF file.

And if you have copy in a Word file, normally it will see the word file. So I'm going to select that and say open and it brings all my copy in with no formatting. It's a little close to the edges, so I'm going to I can't really it's too difficult to read. So I'm going to select the box I'm going to go to Object Text Frame Options. And I'm going to add a little, a little spacing to everything. It just kind of gives me a little more room to work.

I'm going to add some returns in here so that we can see what we have. We have body copy, we have legal copy, we have a headline a subhead. Okay, so I'm going to grab height by highlighting the headline copy. I'm going to say Command C, which copies into the pasteboard. And then I'm gonna have to open a box on my file. So I don't know if you can see it, there is a box.

Let's say, I don't want to put it there. I want to open a new box. So let me go to the tool, Rectangle tool. Oh, it's there. I guess you just can't see it. There it is.

Okay, let's put it here. And okay, it was there. So let's put my text tool and I'm going to say Command V paste. So that's my headline copy. I'm just going to put it up here where the headline belongs for now. Then I have my sudden subhead copy.

I'm going to highlight it, Command C, make a new box. Put the Type tool inside Command V, and there's my copy. But this box has a line around it, I don't want that line. So if you go up here, this is showing that there's a black line, I'm going to highlight that arrow and go to none, select None to remove that line. So that's our subhead. And then I have the body copy, and I'm going to select this or The copy put it into its own box.

I'm gonna do the same with the legal copy. Actually, I'm gonna leave the legal copy here for you. Okay, so our headline we're gonna want it to be centered between our half inch margins, so we stretch out the box and the box won't. When you do that when you grab the bars to stretch out the box, it won't affect what's in the box. We have to highlight the type type to choose the font and to format the type. So we want it centered.

So I'm going to go up here and click on this centering tool. I need it much bigger. So I'm just going to make Maybe that's too big 36 Okay, that's fine. And when it comes to choosing fonts, normally, for a publication or for anything, you would stick to two, two styles of fonts. You can mix one saref and one sand Sarah, a Sarah is a font, like, lets me show you like Times New Roman, which is a basic traditional newspaper font. If you look at it closely, it has these little lines at the bottom, see the lines on the baseline along this part.

Those are called Sarris. And they're easier to read, especially for body copy, which is small and the letters or characters are closer together. This type, which is Helvetica is a sans serif type, so it has no Cerebus. It's a more contemporary look. And we can mix the two it really works well if you have a Sancerre of headline and a Sarah body copy and then your subhead could be like a bold Sancerre. So that's what we're going to do today.

You can mix it up any way you want to whatever works for you. The main thing is the type has to be legible and to get your message across, so I'm going to convert this to white and why highlighting it. highlight all the type. I go to this T this is the T color type color bar. I'm sorry, the type color tool and change it to paper which is my white color. I also like headlines Have initial caps.

So I'm going to add my initial caps and this is lorem ipsum. It's Greek ing. It's what we use in the design world to style type, when we don't actually have the copy yet. So that's why we're using it. It's really we can use anything. And actually we can go a little bit bigger we have a lot of space here.

So headlines can get pretty large. I'm going to make this 42 points. This is the size of our type and this 16 underneath that's a letting, letting is the space between your lines of type for instance, this is 12 point type, over 16 points of lettering, which actually is a pretty good, it's pretty good style that works. And then we're going to look at our subhead. Again, we're going to scratch it out, stretch out the box to our half inch mark. We're gonna make it bigger.

We're gonna center it first. And I think I'm going to change this from a Helvetica type to another sans saref. Go to this neutral face checks to make it bold. And I can go much larger. Let's try 24 that that's a little bit large. Let's go a little bit smaller.

18Th probably good, it's centered. I think the lettering is too tight. If you look at it closely. I would like more spacing between the two lines. So I'll highlight it again and change this number. Let's try 18 that's still close.

Let's try 22 That's better. I think I That's pretty good, but I don't like having a really long line and a really short line. So I'm going to break it here. Make them closer in length, which I think was

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