Setting Up Your Automated Sequence

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Welcome to Lesson seven. As I mentioned, in lesson six, we were talking about putting the sequence into an email marketing platform that can automate that sequence for you, so that when someone subscribes to your list, however they do that, whether that's they buy something from your store, or maybe you have an opt in page or a landing page where they can opt in for something, you're offering them something free, or whether they are opting in somewhere else. Regardless, what you can do is you can tie that list with an autoresponder so that it fires immediately meaning that when they sign up immediately, it triggers I'm using get response. And if you're interested in using get your get response yourself and you're looking for an email marketing platform that works really well, there is a link for you. And I believe that you can get a $30 credit for signing up.

So you will find that link in the class project area. I also believe it's in the class description area under additional resources, so you can access it there. So let's get started. Now I'm using get response as an example for you here. But you might be using another program like MailChimp, or AWeber, or several others and constant contact. There are lots of different platforms out there.

All of them are fairly similar. But I'm just going to demonstrate this for you in get response. Okay, so, you're going to go first to email marketing. So you go into email marketing, and see how it says manage newsletters. Well, we don't want a newsletter here. What we want to create is an autoresponder.

So we're going to go here to manage autoresponders. Okay, and we're going to create a new one now autoresponder name, so let's just call this my new automation series. And when does it start? Well, what's your going to do is you want it to go out immediately. So you're going to start it on day zero. And did you see how it changes to immediately.

And what we're going to do is we're going to use the tester lists. So you select your list. So that list you can create when you get into get response or into your email program, and name your list whatever it is, that's tied with your store or that's tied with your opt in. Whether it's your landing page, maybe you lose Use lead pages or maybe you have a funnel on Click Funnels, you can name the list based on that. And then notice how it says immediately. Okay, and we want to leave all of these checked, because when someone opts in, they might opt in in the middle of the night on a Saturday.

We don't want to limit that. So make sure that all of these are checked. And then you're going to click Create new email. Now this is going to take us to the settings. So in the message name, maybe we'll call this introduction. And then in the subject line, here's the meditation.

I promised. Let's just put complimentary and then the next step, we go to templates. Now, I would suggest keeping it simple My studies have shown in all of the years that I've worked with email campaigns, that unless you have a really established brand, that is well known in the marketplace, you can do something like this. But if you're just starting out and you really want to build a relationship based on the value that you're providing within the email, I would suggest keeping it really simple and not using a header. So here's an example. And I want you to take a look at this for the formatting.

Okay, this talks about a meditation that another one of my clients is providing, okay? And this was an email that I created for them. So here's the introduction. Notice I didn't go with personalization. And there's no personalization can work and it also can be a deterrent. So it's up to you whether or not you want to use it.

But I want you to notice the format here where I give them steps. And notice two sentences space, two sentences space. So it breaks up the visual flow. And then I have my name on it for this particular one. Okay, and I have a PS. And then also see right here we've got the open loop.

Look for my email tomorrow for a special surprise gift to help you create the life of your dreams and turn your life all the way up. So that is the open loop. So they know to expect an email the following day. So you would be putting your content in here once you have the content exactly how you want it. And if it's a welcome email and you have offered them a free gift, you're one you're going to want to give them the link to download that. Then you go to the next step and in the next step, this creates your autoresponder.

So this has already put in It's filled in all the things that we filled out when we initially created the autoresponder so, it's called my autoresponder series, test your list on day zero. It's the introduction email. So when we hit save and publish, you'll find it right here. And notice it's turned on. So when I link this up with my funnel, or when I link this up with a landing page or I link it up with my store and choose the appropriate list, it will automatically send immediately. Now see you You can see that I have other emails in sequences here.

So look how I named them all 1234 this particular sequence has seven in it, okay. So what you'll do and I want you to take a look In these emails, so this is a welcome email. So see it sends immediately. And then you'll find the email to the following day. So you're going to start with zero and then you're going to go to 123456. So this last email in the series, since six days after the original email, the welcome email, the introduction, email went out.

So that is how you can create autoresponders in get response, and then I just want to show you something really quick. To create a list. You know how I showed you the list in the beginning, I created the tester list for all of you to see. What you'll do to create a list of your own is you can enter your listening here, and then you can create it and what you'll do You'll be filling in the email address that it's from, and whatever other fields are in there and establishing it and then you can tie that with your autoresponder like we did when we were creating it in the auto responders area. Okay, so that is a little bit of a walkthrough for you with in get response, you'll find that if you're using another email marketing platform, that they're very similar in the way that they do this.

So I encourage you to play around with this a little bit when you get to your class project area. And I know you can do it, even if you're looking at this and saying, Oh my gosh, this seems a little overwhelming. Just take it bit by bit if you need to stop this video and take an action and go back to it. Then do that. But just take this little bit by little bit and you will get there.

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