Welcome to Lesson six, automation. In this lesson, we're going to create a compelling automated email sequence. I'm going to show you what this entails. So let's get started. We're going to put it all together. How do we format each email and get them out their email formatting.

Let's talk about length first. As we learned about the four emails, in lesson five, it's time to understand their formatting First of all, and then we're going to put them together in a sequence and figure out how that looks first in a lesson, and then I'm going to demonstrate it later on in another lesson. Okay, so let's get started with email formatting with the link the formatting, I mentioned a little bit about length in the previous lesson. Ideally, you want your longer form emails to be a maximum of six or seven paragraphs. So that would be a story email, for example, storytime, email, and for short form emails. So something like the other three, your introduction, email, or a value, add email, or maybe even a promo email.

You'll want to keep those to a maximum of three paragraphs. Okay, so that's what I mean by short form is something like promo or something like introduction, maybe something like value add, although value add, you could probably straddle the line a little bit there, and maybe be in that gray zone between the short form and the long form. Now it's important to note that we're not talking about long paragraphs. studies have proven That a certain format not only provides better visual flow for the reader, but also helps them to take in and retain the information. This format is using two to three sentences in each paragraph and then moving on to the next paragraph, and so on. So we want to keep the visual flow easy to read in bite sized pieces.

So that's what I mean by the two to three sentences in each paragraph, and then you put in another space before you get to the next paragraph. We don't want big blocks of text. I want you to think about some of those emails that you might be receiving that are just big blocks of text and they're so long. I don't know about you, but I tend to close out of those emails and sometimes even delete them. I just won't read them. They're just way too long for me.

However, the emails that are broken up and they are they have an nice visual flow, and they're an easy to read bite sized pieces. I will gladly read those because it's easy for me to ascertain the value that's being presented. And that's really the purpose of this. So what about sequence? When we're talking about the formatting of how these emails go together in a sequence, this is what it looks like. It starts with your introduction, email.

Okay, now, the introduction email will look something like an autoresponder. It's an automated email that goes out the minute someone takes some kind of action, whether it's opting into your funnel, whether it's purchasing from your store, or whether it's inquiring about scheduling an appointment or a discovery call that will trigger your introduction email, which is essentially a welcoming. Then the following email is a value added email. Following the value add is the story email. And then we get to the promo email. So why this sequence?

As you can see, they all build one on the other. And the reason we're building that is to establish trust is to establish that know like and trust factor. That's why they're formatted this way. And that's why the sequence exists this way. These emails are typically one day apart in a sequence. So when your introduction email fires off, they're not going to get your value add email until the following day.

There's Story email will be the day after that. And then the promo email will be the day after that. So ultimately, that looks like a promo email going out three days after your initial introduction email. Now, these sequences can be extended to run for seven days or even 10 days, depending on the length of the campaign that you're running. This looks like inserting additional promo emails, value add emails or story emails, depending on what's needed for your individual email campaign. Now let's review.

Creating a compelling automated sequence makes emails more readable and streamlined for a better subscriber experience overall, this keeps them on your list. This keeps them engaged. This keeps them wanting to continue To learn more from you. And ultimately, this leads to conversions over time. So it's really important that you make these emails engaging and readable and streamlined for them. So how do we set up this automation?

How do we set up this autoresponder so that it triggers when someone takes an action? How do we do that? Well, we are going to take a look at this in the next lesson. And I will be actually showing you through such a popular email marketing platform, how to create an automated sequence. So I will see you in the next lesson, where I'm going to personally take you through it