Here's some additional pitch tips courtesy of reporters when to release news, the reason so many press releases go out on Tuesday is because PR people assume reporters are digging out from the weekend and their inboxes. overflowing on Monday. Keep that in mind when you're releasing your news. Tuesday, Wednesday and Thursday are the best days to release news. Friday is the day to release bad news. sequitur pitches only work if you have unique news to offer.

If it's basically the same story, unfortunately, you missed out. You have to provide something different. Another example you have to provide something new. What didn't the story cover that it should have? What's the angle that story missed? And why is it so important?

This seems like common sense but listen to what the reporter is telling you. You may have experienced something like this situation in a sales interaction. buying a used car comes to mind for me. So You know how it makes you feel. Imagine how it makes a reporter feel. Again, just like dating.

Don't send attachments, reporters won't open them. Either embed a photo or the press release in the email or invite the reporter to a link on your website. The reason they won't open the attachment is because they're afraid of executing a virus that will crash their entire network.