Do you need a press release? More often than not, you don't have launch companies and new products without them. for entrepreneurs and small businesses, the pitch and interview is enough. Some outlets do post releases on their sites, but that rarely leads to significant inbound inquiries. And just so you know, journalists only use press releases for background information. They get most of their information from the interview because they want to write in their own tone and style.

If you want to write releases to boost SEO, you're going to be disappointed. When should you write a press release? If it's news, a company launch a new product, a new market, a new customer, a new partnership, a prestigious award, a new executive level hire. That said, Don't distribute press releases, like this company. My rule of thumb, don't send press releases for the sake of sending press releases have news