In Profit, we cover the fundamentals of marketing including how to create an effective sales funnel, tips and techniques for sales planning, how you can measure your activity to ensure return on investment (ROI), and an introduction to systems. The module contains pre-recorded video content, copies of the slides, and any downloads appropriate to this section. Created in bite-size chunks, this module is designed to be a practical guide to each of the sections, that you can apply to your business, whatever size or sector. Presented by Hayley Meakes, an award-winning marketer and expert in marketing – with over 20-years of industry experience.