Real-Time Ranking Case Study

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Transcript

Okay, now I'm going to show just an example of how I've ranked articles for both short tail and long tail keyword phrases. And on both two different ends of the spectrum. There's a reason I even tell you to optimize your images, your URLs, so that they have keyword phrases inside of them as well. If we look up soap and Seinfeld email sequences, this actual keyword gets, I believe, somewhere between 150 200 searches per month depending on of course, what time of the year it is. But that being said, you're gonna see me rank fairly high. Not only is this my video that's ranking as well, and it will link back to this URL.

But we can go inside look inside this soap Seinfeld email sequence, I've opened up the URL. And here you can see it is simply just an image. This image by itself is ranking inside of Google. If we even I'm sure went over into images, we would see other images within Yep, there. Mine from YouTube, there's mine, Zack dash Miller calm. Again, all of these sorts of things, when they're optimized properly are going to get you rankings in multiple different forms of the search engines that Google has.

Google has a search engine, the organic is separate from the video, the video, of course, being the actual tab video, as well as the separate search engine of Google Images, you're going to have different images that rank inside of here as well. A lot of these images inside are from my website, because I have optimized these things so well. And here again, it is just ranking for a normal URL inside of Google organic, as you'll see, right there. So again, all of this is a big portion of why you optimized every little portion of your article that you can because you're going to be gaining traffic from numerous different areas and places online. And that's what really culminates into an article becoming Popular much faster. The final one that I'm going to do is here's more of a short ones, Diego Davila.

He is really popular on the site called Udemy. And I had an interview with him. There's been lots of others that have done interviews even Well, before the I did the interview with Diego, but guess what, I optimized mine much better. So within just a few short weeks, I was ranking over everybody else out there. So my video As you can see, page one position one, the reason I have that is because it's not only ranking inside, and I could show you how to actually Rank YouTube videos inside. I may create a course just on that.

But there's a whole different thing around that. But I do link from that video into one of my top ranking URLs. So again, they're kind of feeding each other off, so they're gonna pay a lot closer to each other on the top. And I wouldn't be surprised to see this right here, this organic link, move up beyond the videos and the videos get pushed down. Maybe even only Having a one, two or just my video at all. And it's because of the optimization and the interlinking that I have that makes that so much more powerful.

I'm going to go into the Diego developer interview. I'm also going to edit the posts. That way you can kind of see what it looks like inside of Yoast. Again, this is just all it is is a transcription. I paid someone I believe it was $15 $15 that was it to transcribe a ginormous long look at all this all that text for me and Diego enter interview, and it was well worth it. As you can see, the just people looking at Diego develop because he's so popular as an instructor.

I'm actually getting somewhere between 150 to 200 searches a month targeted towards just this type of search. So again, it's not that we're getting huge, enormous keywords. They're bringing in 10s of thousands it's that we're optimizing each individual article for a small keyword and then as that keyword was It's naturally going to pull in much bigger terms that I would call in the Creative Common cloud. And what I mean by that is that Diego Davila is then going to start ranking eventually outside of Diego developer interview, right or sometimes you can even get as deep as going, you know, this is a really popular so maybe it's just for anyone named Diego or anyone with the last name Davila. There's things where you're going to start ranking for shorter term keywords, but you have to focus on your longtail first, when you focus on your longtail first you're going to rank for those much faster get that initial traffic surge.

That's where Google starts saying people like your articles, people are reading your content. Therefore we're going to show it to more people so that we can get a bigger, wider audience for you. And we'll also get feedback on how popular are you? How much time are people spending on your article. How involved Are you inside your articles are they will optimize Do they have things that are spiders can find? You know, just like my images, they have alt tags like I've told you to optimize.

And then we'll start ranking those as well and pushing traffic to each of those little modules or bits of your article. You put it all together, there can be a big traffic search from having the right article optimized for just small keywords at a time, soon ranking for longer short tail keywords. So again, we come back in here, the readability, it certainly does need improvement, I could definitely improve that, and I probably will at a later date. What I like to do is usually just go back and optimize everything for SEO first, then for readability. Second, because most the time, like I've explained, your readability scores are going to be judged based on and there's an all in one based on that Flesch reading ease score. And most of the ways to do it, of course, are to as it says here, eight or more paragraphs containing more than 150 words.

I get that and then there's a lot of how would I say Not enough subheadings those subheadings are really what makes the biggest difference most times in a Flesch reading score equivalency because you're going to be breaking up that content, the better you break it up, the more readable it is, the more easy it is to consume, highlight things of what that entire paragraph is about so people can get the idea. That's why you really want to improve this as the future goes on because your flesh score is going to become more and more important. So again, here's just some ideas of things that I've ranked, you can go to these URLs, you can look up these keywords, I have no doubt that they'll probably always be well optimized and well ranking because I'm always going to be investing inside of my website putting up good content for short tail keyword or sorry for longtail keywords.

And then a lot of those short tail phrases will naturally come to me. It's almost like Google's aggregate ranking algorithm in which when you start ranking for say, 10, or a dozen key longtail keywords around a specific phrase that short tail phrase will then also itself begin ranking for your website, even though you've maybe never optimized for it built backlinks for, or Denny done any of such optimization for that specific phrase. But since it all has relevance within, like I said, that kind of tagcloud that Creative Commons, that's what makes these things so powerful. So, again, like I said, go ahead and go to these links. If you'd like to, you can view kind of how easy my social media posts and everything that I do and share on my blog is simple. It doesn't have to be complex.

Optimizing your articles should be easy, fun, simple and shouldn't take too much time. That's the whole point of getting leverage when you're a blogger.

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