Okay, now we're going to head right into Yoast, which is the SEO. As you labeled right on the side menu, any notifications that come up, do obviously address them connecting to the search console here, that wouldn't be necessary since we already have a tracker. And it gets our Google Analytics and displays all of our statistics within our WordPress dashboard. So we'll ignore that for now. If you choose to do so that's quite alright, you can follow the instructions very similar to the previous Google Analytics that we connected. We can head right into general.
And normally you can go into the configuration wizard, but I'm going to get a little bit more advanced. And I'm going to head in most of these settings nicely enough, are almost always optimized for your website. It does this as a default because, well, the Yoast developer knew that when he made that This plugin, not everyone was going to be tech savvy, they weren't going to be able to often optimize every single thing within their website in a very geeky way, using coding and HTML and even PHP at times. So all you have to do is rename everything, the website name, this is a company. You can upload an image, whatever that images, again, your logo, placed that in, use it and we're done there, head over to Webmaster Tools, you can go ahead and connect your Bing, Google, and Yandex if you want, and that'll help syndicate your information to these networks.
So that way they can get statistics and I do agree that it can help increase your rankings because it lets all of these networks see and know a lot more about your website. So there Going to give more credence towards your visitors and your involvement and activity. So it can be a beneficial thing, then you're just going to make sure that this is disabled. The reason why is you don't want to mess with these types of advanced settings, especially inside the meta. That's not something that is used as much in Google anymore. In fact, it's not used at all except for Yahoo.
And Bing is going to soon be phasing that out as well. So go ahead and save changes. And now you have optimized your Google your Google optimization, and your Yoast SEO plugin, so that your rankings will be as high as they can possibly be when you go in and add your title. And those descriptions like I showed previously, to each of your pages and articles.