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How to Organize Successful Events

Welcome to the course
Chris Powell, your tutor previews and welcomes you to the course
Preview
Course welcome
Preview
How to organise successful events course workbook
How to organise successful events course reference manual
Course introduction
Course introduction
Preview
Welcome to the world of events planning
Welcome to the world of events!
Preview
Events planning unwrapped
Preview
The Event Expert: 7 Step Event Management System
Preview
What is an event?
Types of Events
Preview
Styles of events
Preview
Module 1: Purpose - creating events that will work
Welcome to the Purpose module
Preview
Pre-event market research
Preview
Free Event Market Research
Preview
Conducting pre-event surveys
What does pre-event research give you
Why are you running an event - setting an agreed event aim
Who are you running your event for: audience profile
What kind of event are you intending to organise
Module 1: Purpose - a summary of key points
Article: Do you want to create events audiences actually want to attend
Article: You are all welcome to our event. Actually you shouldn't be
Module 2: Presentation - Designing knock out events
Welcome to the Presentation module
Designing knock out events
Designing events for an audience
Event design ideas
Event design idea evaluation process
Setting an event date
Creating an event brief
Module 2: Presentation - a summary of key points
Article: How to design must attend events
Article: What a great idea for an event: says who?
It's just a minute quiz time - event themes - the answers
Module 3: Planning - Making your event happen
Welcome to the Planning module
Planning an event - making your event happen
Recruiting your event planning team
Running great event planning meetings
Event project plans
Your 'event' Event Project Plan: An example
Event budgets - the money
4 event financial strategies
Preparing an event budget
Planning your event budget
Managing your event budget
Picking the right suppliers
Suppliers Contracts
Event insurance (UK)
Module 3: Planning - a summary of key points
Event sample project plan for a medium sized event page 1
Event sample project plan for a medium sized event page 2
Example events expenses / expenditure budget sheet
Example income budget sheet
How to run super effective event planning meetings
It's just a minute quiz time - festival suppliers
It's just a minute quiz time - festival suppliers - the answers
Course mid point summary
Module 4: Place - Finding the perfect event venue
Welcome to the Places module
Types of event venue
Venue Search criteria
Finding your perfect event venue
Evaluating your event venue (indoors)
Evaluating your event venue (outdoors)
Venue quotes
Selecting your event venue
Designing your event site plan
Event site planning consideration
Example site plan - an explanation
Module 4: Places - a summary of key points
Article: Is finding the perfect venue really such a big deal
Article: The 7 biggest venue finding mistakes and how to avoid them
Module 5: Programmes - creating must see event programmes
Welcome to the Programmes module
Creating must see event programmes
What is an event programme
General event programme design factors
Your event programme content
Your event programme content continued
Encouraging audience participation
Booking acts, attractions and speakers
Booking acts, attractions and speakers continued
Event Catering
Event catering options
Finalising your event programme
Module 5: Programme - a summary of key points
Article: Nice event: exactly what have I learnt
Article: The Carnival is dead, long live the carnival
It's just a minute quiz time - booking a band
It's just a minute quiz time - booking a band - the answers
Module 6: Promotion - designing effective event promotional campaigns
Welcome to the Promotion module
Designing effective promotional campaigns
Event Promotion Plans
8 stage event promotional plans
Events and Social media
Social media and events: an overview
Off line event promotion
Off line event promotion: the options
Off line event promotion: the options continued
Getting the attention of the media: Event Public Relations
The event brochure
Designing event posters and e-flyer invitation
Event Web sites or web pages
Search engines and event web sites
Sample event promotional plan
Event ticketing and registering interest
Module 6: Promotion - a summary of key points
Article: Few events ever sell themselves
Article: Why waste your event budget on an event advert
It's just a minute quiz time - event promotion
It's just a minute quiz time - event promotion - the answers
Module 7: Production - delivering your event
Welcome to the Production module
Delivering your event
Delivery phases of an event
Recruiting your event day teams
Managing your suppliers
Event operational plans and function sheets
Event joining instructions
Event public information area
Event Risk Assessments
How to write an Event Risk Assessment
Monitoring event safety
Module 7: Production - a summary of key points
Article: Sample Risk Assessment
Article: Sample Operational plan
Module 8: People - It's show time: You and your team
Welcome the People module
People - It's show time
2 key roles of the event manager
On event day. be ready to.
Briefing and working with your event day teams
What did they think? Event evaluation: Expectation v Reality
Module 8: People - a summary of key points
Article: The seven mistakes unwittingly made by event planners and how to avoid them
Article: Wanted: Qualified, experienced and brilliant event managers
Article: The 7 core skills of a great event manager
End of course quiz
End of course - test answers
Module 9: So you want to become an event manager
How to learn to be an event manager
Your action plan
Course objectives review and overview
The Event Expert Event Management System
Course summary
The Event Expert Training and Consultancy Services
Course conclusion - thank you and good luck with your events

Designing effective promotional campaigns

How to Organize Successful Events Module 6: Promotion - designing effective event promotional campaigns
By: Chris Powell, The Event Expert
2 minutes
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