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About the Class

Events play an ever-increasing and essential part of our everyday lives. We love our events. They can encompass anything from festivals and conferences to food and craft fairs to parties and celebrations. Events are also a tried and tested method for businesses and organizations to market themselves and generate sales.

Events, however, like many things in life, seem, in essence, quite simple things but are, in fact, a little more difficult to deliver. Creating memorable and crucially rewarding events when visitor expectations are so high - is no easy task. Designing, planning, and producing events is a bit like directing a live stage show. Unlike a show though: there is usually no dress rehearsal or full run through and once started - no second chances. 

So on my online event management course 'How to organize successful events' I am going to teach you everything I know about how-to organize great events and so give you the skills and confidence to run your own events in just a few hours.

  • Do you run or are thinking of running events?
  • Do you want to know how to create and produce great events?
  • Have you been given an event to run and don't know where to start?
  • Do you run events and want to get a better return on your time, effort, and money investment?
  • Are you serious about becoming a super-effective event planner?

If so, this course is for you.

What will you learn in this course?

  • How to design events that your customers or visitors actually want using objective setting to guide your events planning
  • How to create and design an event that excites
  • How to effectively project plan and budget your events
  • How to select, contract and work with great contractors and suppliers
  • How to search, evaluate, select and site plan your perfect venue
  • How to design a great event program that delivers excitement and change
  • How to increase your event sign up rates by creating effective event promotional plans using on and offline media
  • How to construct accurate operational plans to help you set up and run your events
  • How to deliver safe, well run and risk assessed events
  • How to lead, motivate and brief your event day teams
  • How to obtain feedback and evaluate the effectiveness of your event

And of course, know that you can design and deliver successful and rewarding events: packed full of great takeaway memories.

This is a high content course designed to give you a good understanding of how to run successful events. You will get clear, logical, easy to follow the advice that you can implement straight away.

You will also get high-quality course materials which include:

  • A 30+ page reference material – jammed packed with additional materials
  • A course workbook of activities to help you try out your new-found learning
  • Various event planning templates – so you don't have to create your own
  • A selection of subject-specific articles to help embed the learning
  • Access to my unique 7-step event planning process. NB: It's the same one I use to run my own events. I have been designing, planning, and delivering events for the past 20+ years.

I know events are no soft option. However, with the right kind of help and a positive attitude, I believe we can all be great event managers. This course will undoubtedly set you up nicely to enter the wonderful world of events planning.

Who should take this course?

This online event management course is specifically for:

  • New event managers who have no or little actual events experience or formal training
  • Anybody who has been given an event to organize
  • Anybody who has tried events before but found they have not quite delivered
  • Anybody who wants to know how to run a successful event
  • Anybody who is seriously considering a career in events

So if you are an employee or are doing this voluntarily for a charity, community group, club, association, school, college, or interest group, this course will give you a full understanding of the 'how to' of successful event planning. It is suitable for all types of public and business events.

Please note: This course is for those serious about developing their event planning skills. It is a very comprehensive: concept to completion and every step in-between 'how-to' course based on my 20+ events of practical events management experience. It is for those who genuinely think events could be their thing: either professionally or as a volunteer event manager running events for your favorite course or charity.

It is not suitable for experienced event planners but, would be a beneficial reminder of the fundamentals of successful event planning or for those who have had no formal event management training.

I would recommend you set aside about 8-10 hours to review the presentations, watch the videos, read the accompanying blogs and reference manual, and complete the quizzes and exercises.

Or, if time is precious: you could try and set aside an hour at a time and complete a module a day? The choice is yours.


Chris Powell, The Event Expert

The Event Expert: Event training specialist and consultant
Chris Powell, Director of The Event Expert Ltd. specialises in helping accidental, occasional and new event planners become confident and skilled events professionals; able to design, plan and deliver their own high-quality event experiences. Chris has been designing, planning and delivering events for the past 20+ years. He has been a local...


Chris Powell, The Event Expert's School


  • You should have a pen, paper or a note-taking device.
  • An internet connection would be helpful but not essential.

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What's Included

Language: English
Level: Beginner
Skills: Pre-event Market Research, Delivering Event, Event Evaluation, Designing Event, Creating Event, Event Planning, Event Organization
Age groups: 18+ years
Duration: 5 hours 18 minutes
113 Videos
28 Documents
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